Website Manager

A global B2B financial services provider is seeking a Website Manager to define and lead the digital strategy across social media, SEM, SEO, website, and email marketing.

Responsibilities:

• Define and lead the digital strategy across social media, SEM, SEO, website, and email
• Own SEO performance, ensuring content and digital assets are fully optimised
• Track and analyse website performance to drive continuous improvement
• Support marketing automation migration
• Partner with Data & Insights team to ensure actionable digital marketing workflows
• Plan and execute digital marketing activities, including SEO/SEM, social media, website, and email marketing
• Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels. Map out the customer and user journeys, identifying key touchpoints and areas for improvement
• Work with the wider Marketing team to execute and manage the recommended paid search and social activity to support brand development
• Track and evaluate the performance of digital marketing activities (email, search and social) to continually optimise results
• Define guidance and best practices for the Marketing teams to ensure digital content is developed and leverages keyword research that will positively influence search engine rankings
• Champion best practice, capture learnings, standardise reporting and support regional marketing teams with their activity as appropriate

Requirements:

• 5+ years experience in hands-on digital marketing experience
• Professional / Financial services experience preferable
• Demonstrate strong expertise in LinkedIn, SEO, and website management
• Experience with A/B testing, nurturing and campaign analysis
• Comfortable writing copy for social media, emails, landing pages
• Excellent attention to detail
• Ability to work across multiple projects whilst maintaining high standards
• Strong communicator
• Able to demonstrate understanding of marketing planning
• Shows curiosity to learn from others and seeks best practices ideas to make improvements
• Eligible to work in the UK