Digital Content Specialist

Salary - £46,636 £58,937 plus excellent employee benefits and career progression

Location – Nottingham or Solihull

Fixed term – 12 months

Join E.ON EIS as a Digital Content Specialist and help shape the future of our customer experience!

Are you passionate about creating engaging digital content that drives business growth?

At E.ON, you will play a vital role within our Go-to-Market team, supporting the delivery of compelling content across multiple digital channels.

Your expertise will enhance customer engagement while aligning with brand and technical standards to ensure consistency and quality.

Main responsibilities of the role

• Create engaging website content and digital experiences that support business objectives.
• Lead content initiatives from research and planning through to creation, review, and delivery.
• Work collaboratively across the Go-to-Market teams and stakeholders to develop integrated content solutions.
• Coordinate the delivery of campaign content, ensuring consistent messaging and creative execution across customer touchpoints.
• Ensure all content aligns with brand, usability, accessibility, and technical standards, including AEM component architecture.
• Support content governance processes to maintain accuracy, compliance, and quality.
• Measure and communicate content performance using structured metrics, analytics, and KPIs.
• Promote content best practices and brand standards across digital channels.
• Optimise content for visibility and discoverability across search engines, AI platforms, and emerging technologies (SEO, GEO, AIO).
• Contribute to an always-on content approach through testing, learning, and continuous improvement.
• Work with agency and third-party partners to support content delivery where required.
• Collaborate with Digital Technology teams within agile product environments to deliver effective content solutions.

• Strong experience using Content Management Systems, ideally Adobe Experience Manager (AEM).
• Good understanding of digital analytics tools such as Google Analytics and ContentSquare.
• Experience using SEO and GEO platforms, including Conductor and AHREFS.
• Creative, proactive, and solutions-focused approach to content development.
• Strong stakeholder engagement and collaborative working skills.
• Excellent written and verbal communication skills.
• High attention to detail and strong organisational abilities.
• Ability to translate strategic objectives into effective content solutions.
• Flexible and delivery-focused, with the ability to manage competing priorities and deadlines.
• Experience across digital marketing, content, communications, analytics, and campaign delivery.