AI Consultant - AI for Marketing
As one of the world's leading digital transformation service providers, we are looking to rapidly expand our Data Practice across Europe to meet increasing client demand for our Data Science and AI services. We are seeking a highly skilled and experienced AI & Data Science Consultant to join our dynamic team. The ideal candidate will have a strong background in AI, data science, analytics, IT consulting, and experience in marketing-focused projects, preferably within a marketing agency or similar environment. As an AI Consultant, you will work closely with clients to understand their business challenges, design and implement data-driven solutions and provide actionable insights that drive business value. Your ability to bring expertise in marketing analytics and marketing-related AI and data science use cases will be a critical asset.
Responsibilities
- Define and implement AI strategies focused on marketing and customer insights
- Design and deploy marketing-focused AI solutions (e.g. segmentation, recommendation engines, campaign optimization, content generation, translation)
- Develop and operationalize ML models using MLOps best practices
- Monitor model performance, addressing explainability, data drift and bias
- Create measurement frameworks including MMM and MTA
- Support customer journey mapping, CLV prediction and churn analysis
- Communicate AI strategy and risks to senior marketing stakeholders
- Collaborate with legal teams on AI governance and EU regulatory compliance
- Contribute to pre-sales activities: demos, presentations and RFPs
- Stay up to date on AI/ML trends particularly in marketing applications
Requirements
- Degree in AI, Data Science, Statistics, Computer Science, Marketing Analytics or related field; Ph.D. a plus
- 5+ years' experience in data science/analytics ideally in consulting or marketing agency environments
- Hands-on experience with marketing-focused ML use cases (e.g. segmentation, campaign analytics)
- Proficiency in Python and familiarity with platforms like Azure, AWS, GCP, Databricks
- Knowledge of AI/ML tools used in marketing (e.g. HubSpot, Salesforce Marketing Cloud, Google Analytics)
- Understanding of MLOps and model deployment in marketing contexts
- Demonstrated design and development of LLM applications for personalization, chatbots and content generation
- Strong communication skills able to engage senior marketing and business stakeholders
- Awareness of AI ethics, bias mitigation and regulatory compliance in consumer-facing AI
- Experience with marketing metrics and ROI/CLV modeling; ad-tech experience is a plus
We offer
- EPAM Employee Stock Purchase Plan (ESPP)
- Protection benefits including life assurance, income protection and critical illness cover
- Private medical insurance and dental care
- Employee Assistance Program
- Competitive group pension plan
- Cyclescheme, Techscheme and season ticket loans
- Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
- Learning and development opportunities including in-house training and coaching, professional certifications, over 22,000 courses on LinkedIn Learning Solutions and much more
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
- *All benefits and perks are subject to certain eligibility requirements