Sales Manager

SDR Manager

Location: South Manchester (4 days per week onsite)

Package: Up to c£80,000 base + uncapped bonus

About the Business

A high-growth cyber services scale-up is investing in its commercial engine and looking for an experienced SDR Manager to lead, improve and scale an established SDR function. The business operates in a high-demand market, sells a mission-critical service, and has a proposition that is built around measurable cyber risk reduction rather than generic software or point solutions.

The Opportunity

This is an opportunity to inherit a team of 12 SDRs and build a best-in-class SDR function in a scaling technology business. You will be expected to bring the process, structure, coaching rhythm and performance discipline that turn an SDR team into a predictable, measurable and high-converting revenue engine.

The role would suit someone already managing an SDR or sales development team, potentially in a smaller environment with limited progression, who is ready for a broader remit, more ownership and the chance to shape how a growing commercial function operates.

Key Responsibilities

• Lead, coach and develop an established team of 12 SDRs, creating a clear performance culture and consistent operating rhythm.
• Implement proven SDR processes across outbound prospecting, qualification, cadence design, lead management, handover and pipeline creation.
• Set and manage the right KPIs, including activity quality, meetings booked, qualified opportunities, conversion rates, show rates, pipeline contribution and individual attainment.
• Build dashboards, reporting routines and forecasting disciplines that give leadership clear visibility of SDR performance and future pipeline.
• Improve SDR capability through call coaching, objection handling, messaging refinement, playbooks, training plans and regular one-to-ones.
• Work closely with sales, marketing and senior leadership to improve targeting, campaign execution, lead quality and conversion across the funnel.
• Own hiring, onboarding, team growth and succession planning as the business scales.
• Manage underperformance professionally and make difficult people decisions where required, while creating a team environment where strong SDRs can progress.

Why Work Here?

• A genuinely differentiated cyber proposition: this is not a generic software or “point solution” sale. The business helps customers manage cyber risk across technology, people, governance, training and ongoing assurance, giving the SDR team a more strategic and credible reason to engage senior buyers.
• A focused market strategy: the company targets higher-risk sectors where cyber security is urgent, visible and commercially important. That means SDRs are not simply creating artificial demand; they are opening conversations around a board-level problem that prospects already recognise.
• Strong trust signals in the market: the business has built credibility through recognised security credentials, professional-body relationships and a sector-led go-to-market model, which helps the commercial team compete against larger or more generic providers.
• Clear “secret sauce”: the company combines independent cyber risk advice, practical remediation, training, governance and ongoing support. It competes by being more complete, more sector-aware and more business-friendly than traditional technical consultancies or product-led vendors.
• A serious platform for an SDR leader: you are not starting from zero. There is already a team of 12 SDRs, a clear growth agenda and senior leadership investment in making the SDR function more structured, measurable and high-performing.
• A strong time to join: cyber risk continues to rise, regulation and client scrutiny are increasing, and the business is positioned in markets where trust, assurance and specialist expertise matter. For the right SDR Manager, this is a chance to build the operating model while the company is on the upward curve.

The Ideal Candidate

• Experienced SDR leader from SaaS, cyber security, technology services or a broader B2B technology environment.
• Proven ability to run, improve and scale an SDR operation in a growth or scale-up environment.
• Strong understanding of SDR KPIs, coaching, reporting, forecasting, pipeline generation and conversion improvement.
• Comfortable bringing structure, process and accountability into a team while keeping people motivated and progressing.
• Commercially sharp, data-led and confident partnering with senior sales, marketing and executive stakeholders.
• Ambitious, resilient and motivated by the chance to take on a bigger remit in a business with real momentum.

Package & Working Pattern

• Base salary up to c£80,000.
• Uncapped bonus structure.
• South Manchester based, with 4 days per week onsite.
• Opportunity to lead and scale a 12-person SDR team in a high-growth technology environment.