Digital Content Developer
Job summary
Are you a whizz with words? Are you passionate about improving health care access through digital innovation?
We are looking for a content developer to support the creation and growth of our patient facing digital platforms and patient portal.You should be a creative, motivated and self-driven individual who likes to challenge the status quo and has the capacity to engage with staff, external stakeholders, families and young people in order to influence the delivery and promotion of the services.
We will expect you to work as part of our team, demonstrating your ability to take responsibility for the assigned areas of ongoing development, and in return, you'll be joining a team that values creativity, innovation, and a collaborative spirit and be at the forefront of our digital transformation.
This is a trust-wide role, and although you will have a local base, the post requires flexibility and travel across the East of England Community Health and Care NHS Trust footprint.
'Should we receive a high number of applications we reserve the right to close this vacancy at any point after 1st May 2026.'
Main duties of the job
Main Duties and Responsibilities
Create written and visual content for East of England Community Health and Care NHS Trust digital platforms as directed by the digital content leadership team. This will include designing of website copy and production of pages within the website content management system.
Ensure information is accurate, quality assured, and up to date - recognising digital platforms as primary information sources for relevant audiences.
Identify opportunities for engaging video and animation content and create scripts to support.
Support the delivery of finalised digital work plans, working to tight deadlines and contributing to future developments.
To assist in the design and delivery of training programmes that will support staff to be competent and confident with digitalisation and support future innovation.
Work with the co-production leads as directed, to ensure that staff and service users are included within the design and development of content.
Ensure content, pages, materials and images have clear tags, descriptions, summaries, alt text and keywords for SEO in the content management system.
Support the delivery of events and scoping sessions with staff, patients, service users and external stakeholders.
About us
Rated 'Outstanding' by the Care Quality Commission, we are proud to provide high quality innovative services across most of the east of England that enable people to receive care closer to home and live healthier lives.
There's one reason why our services are outstanding - and that's our amazing staff who, for the seventh year running, rated us incredibly highly in the national staff survey.
If you share our passion for innovative and high-quality care delivery, then please submit your application and join us on our exciting journey as a leading-edge specialist community provider. All are welcome to apply and our promise to you is a culture which prioritises staff engagement and development.
Job description
Job responsibilities
Communication
The post holder will have contact with a wide range of staff, stakeholders and service users at all levels, in relation to content creation. This will require the post holder to understand and present complex and potentially sensitive information, which will require persuasion and negotiation skills. This post holder will need to make decisions about how to present messages to internal and external audiences, and which communication tool to use to do this to best effect.
The post holder will handle, draft and interpret complex and sensitive information for patients, service users and other professionals, supporting senior staff to make decisions about what the key messages are and how they are presented both internally and externally.
Understand and articulate contentious information relevant to the development of individual digital platforms in a variety of different formats, tailored to meet the needs and expectations of different audiences.
People Management
Maintaining own professional development and the requirement to take part in appraisal and KSF process
Demonstrate web content and provide and support training for staff and wider professionals internally and externally, who are not experts in that area.
Clinical and Practice Governance
Observe and maintain strict confidentiality with regard to any patient/family/staff/records and information in line with the requirements of the Data Protection Act.
Responsible for the safe and effective administration of digital health platform content management systems (CMS).
Any data that is taken/shared as part of a phone call or transported, faxed or transferred electronically must be undertaken with regard to the Trust Information Governance and Information Security policies.
The post holder must adhere to the Trust's risk assessment and risk management processes.
The post holder must adhere to infection control policies and procedures.
Undertake mandatory training and any other training relevant to the role as required by East of England Community Health and Care NHS Trust.
The post holder must participate in clinical and other audits as required.
The post holder is required to participate in the relevant emergency preparedness process for their team.
General
Safeguarding People Responsibility
Safeguarding children and adults at risk of abuse or neglect is a collective responsibility.
There is an expectation that all staff develop and maintain their role-relevant safeguarding people competencies and comply with local safeguarding partnerships practice. Alongside this, employees who are registrants are reminded of their professional duty of care.
Safeguarding means protecting a citizens health, wellbeing and human rights; enabling them to live free from harm, abuse and neglect. It is an integral part of providing high-quality health care.
Those most in need of protection include:
o Children and young people
o Adults at risk, such as those receiving care in their own home, people with physical, sensory and mental impairments, and those with learning disabilities.
The post holder must:
at all times carry out their duties with regard to East of England Community Health and Care NHS Trust Workforce Diversity and Inclusion Policy.
be aware of the responsibilities of all employees to maintain a safe and healthy environment for patients, visitors, and staff.
All post holders must adhere to the code of conduct on confidentiality and be aware of and adhere to all Trust policies and procedures.
This job description is intended only as a guide to the range of duties involved. The post holder will need to be flexible and adaptable in order to respond to other duties that may be required from time to time and the changes and developments within the Trust.
This post is subject to the Rehabilitation of Offenders Act 1974 (Exemptions) Order 1975 and as such it will be necessary for a submission for Disclosure of Barring Service to be made to check for any previous criminal convictions. East of England Community Health and Care NHS Trust is committed to the fair treatment of its staff, potential staff, or users in line with its equal opportunities policy and policy statement on the recruitment of ex-offenders.
Sustainability
It is the responsibility of all staff to minimise the Trusts environmental impact wherever possible. This will include recycling, switching off lights, computers, monitors, and equipment when not in use. Helping to reduce paper waste by minimising printing/copying and reducing water usage, reporting faults and heating/cooling concerns promptly and minimising travel. Where the role includes the ordering and use of supplies or equipment, the post holder will consider the environmental impact of purchases.
Person Specification
Qualifications
- Educated to degree level or equivalent experience
- Evidence of continued professional development relevant to the role
- A qualification in a relevant field such as Marketing, Communications, Digital Media.
Experience
- Evidence of writing web content for websites, blogs etc.
- Experience of using Content Management Systems
- Experience of engaging with a wide range of stakeholders in person and online
- Experience of working for the NHS
Knowledge
- Excellent communication skills, both verbal and written
- Ability to work autonomously
- Ability to prioritise and and respond flexibility to frequently changing demands
- Accepts responsibility and accountability for own work and recognises the limits of own authority within the role
- Excellent IT skills and an 'eye for detail'
- Knowledge of HTML, SEO and web analytics
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website.
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants.
Employer details
Employer name
East of England Community Health and Care NHS Trust (Cambridge)
Address
Cringleford Business Centre
Unit 3/4, Intwood Road
Norwich
NR4 6AU
Employer's website
https://www.eastofenglandcommunityhealthandcare.nhs.uk/