Head of Data

A fantastic new opportunity to join a forward thinking, global data-driven company.

Must have experience of working with oversea HQ's in a B2C capacity. Candidates must also demonstrate a deep understanding of how to collect both qualitative and quantitative data, how to interpret and utilise that data, and how to communicate insights effectively.

The Head of Data will serve as the leader responsible for transforming consumer, market, and business data into strategic advantage and measurable enterprise growth.

Leading three core functions, Consumer and Market Research, Forecasting and Analytics, and the Data Culture Office,

As a senior member of the global marketing leadership team, this position is expected to influence executive decisions beyond marketing, including portfolio prioritization, launch and lifecycle strategy, and long-term business model evolution.

Roles, Responsibilities and KPIs

• Define the global insights strategy in alignment with the CMO’s brand, franchise, and TSR-oriented growth agenda.
• Lead and integrate the three Director organisations to operate as one coherent decision-intelligence engine.
• Oversee global Consumer and Market Research to translate consumer/player needs, motivations, and cultural signals into actionable business direction.
• Ensure research excellence across qualitative and quantitative methods, including global segmentation, concept testing, brand tracking, and consumer journey insight.
• Govern the end-to-end forecasting process led by Forecasting and Analytics, ensuring high-confidence evaluation of future slate business potential.
• Drive advanced analytics and data science applications including statistical modelling, machine learning, generative AI-enabled insight discovery, predictive modelling, and optimization.
• Establish enterprise standards for data governance, BI practices, and insight delivery through the Data Culture Office.

Qualification & Skills

• Passion for gaming and deep respect for player communities and cultural dynamics in global markets.
• 12+ years of leadership experience in consumer insights, marketing science, analytics, or business intelligence, with global scope.
• Proven ability to lead multi-disciplinary teams spanning research, forecasting, analytics, and data culture or BI functions.
• Deep expertise in qualitative and quantitative consumer research, including global market segmentation and cultural insight translation.
• Demonstrated track record in applying advanced analytics, statistical modelling, and AI or machine learning to real business outcomes.
• Practical experience with BI ecosystems and data governance, including data pipelines, data quality standards, and scalable visualization platforms.
• Strong cross-functional influence and stakeholder management capability in Japanese HQ and global matrix environments.