Technical SEO Specialist (Next.js Directory Website)

We are hiring a Technical SEO Specialist to work on a live, growing directory website built with Next.js.

This is not a basic SEO role. The website already receives traffic and rankings — the focus is on technical SEO, structure, and scaling location-based pages across the UK.

🚀 About the Project

We operate a location-based directory platform targeting UK cities (e.g. Sheffield, Barnsley, Rotherham, Chesterfield, etc.).

The site is scaling quickly, and we need someone who can fix structural SEO issues and build a system that supports long-term growth across 50+ cities.

🔥 Key Challenges

• Tag pages currently ranking instead of main city pages
• Duplicate content and canonical conflicts
• Large number of “crawled but not indexed” pages
• Scaling SEO across many city pages
• Improving internal linking between locations
• Ensuring a clean, long-term SEO structure

🧠 Responsibilities

• Perform a real technical SEO audit (not generic reports)
• Fix duplicate URL structures and canonical issues
• Implement proper redirect strategy (tag pages → main city pages)
• Improve crawl efficiency and indexation
• Optimise city pages for rankings (without keyword stuffing)
• Build scalable SEO structure for future city expansion
• Design internal linking strategy between locations
• Work alongside developer (Next.js environment)

✅ Requirements

• Strong experience in technical SEO
• Experience with directory / marketplace / location-based SEO
• Deep understanding of:
• canonical tags
• crawl/index issues
• URL structures
• Google Search Console
• Ability to provide solutions, not just reports

❌ Not Suitable If You

• Focus mainly on backlinks or link packages
• Use outdated SEO methods (web 2.0, directory submissions, etc.)
• Provide generic SEO audits without clear actions

🎯 What Success Looks Like

• Main city pages ranking (not tag pages)
• Improved indexing across the site
• Stronger rankings across UK city keywords
• Clean, scalable SEO structure

💬 To Apply

Please answer:

1. How would you fix tag pages ranking instead of main pages?
2. What would your first 5 days look like on this site?
3. Have you worked on a directory or location-based SEO project before?

This can become an ongoing role if results are strong.