Digital Marketing Executive

Role: Digital Marketing Executive - Castleford

Salary: £27K- £30K DOE per annum

Benefits:

• Hybrid working.
• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits - discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role, you will develop and drive the digital marketing strategy To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

Responsibilities:

This role requires focus in 5 main areas:

• Brand awareness, nurture & lead gen - execute our market contact strategy
• Website UX - simplify and improve the customer UX and content
• Ecommerce - improve the customer journey & drive conversion
• SEO - drive organic growth through ongoing optimisation and improved rankings
• R.O.I - measure and report our digital marketing return on investment

SPECIFIC RESPONSIBILITIES

• Assist in the formulation of strategies to build a digital connection with customers
• Plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets
• To develop our website (UX and online journey)
• Utilise our CRM platform to target, nurture and drive lead gen
• To help develop our Ecommerce platform (in line with Europe) to achieve sales targets
• To optimise the potential from our social media presence
• Be actively driving our SEO efforts (keyword, image optimisation etc.)
• To implement a calendar of content - campaigns, email, social media (and paid)
• Maintain and develop partnerships with media agencies and vendors
• To identify new and creative growth strategies through digital marketing.
• To measure and report on performance and assesses against goals (ROI and KPIs).
• To conduct any other duties as requested within the scope of your knowledge, skills and ability.

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

• Graduate calibre with appropriate marketing qualifications.
• At least 2 years of digital marketing experience
• CMS experience
• Proven management of social media platforms.
• Proven campaign experience & results - email, social promoted, ppc
• Proven experience of SEO/SEM and metadata
• Strong experience of web analytics tools (e.g. Google Analytics etc.)
• Experience of marketing automation & CRM (an advantage).
• IT skills (Microsoft Office Applications - Word, Excel, PowerPoint).
• Strong verbal and written communication skills.
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Ability to build relationships with internal and external parties at all levels.
• An independent operator, able to use initiative, predict & solve problems
• Organised with a high level of attention to detail
• Full UK Driving Licence.