Marketing Automation Specialist

Role: Marketing Automation Specialist-  Remote  (ideally looking for candidates close to Manchester or Watford) 

Salary: £50k-£60k DOE

Hours: Monday- Friday 37.5 hours per week

Position Overview:

Elevation Recruitment are excited to be recruiting for one of the worlds largest Medical Devices businesses.

Reporting to the Senior Digital Marketing Activation Manager the Marketing Automation Specialist is responsible for maximising the efficiency and effectiveness of marketing automation platforms. This role involves configuring, optimising, and maintaining systems to drive targeted campaigns, nurture leads, and streamline marketing processes. The goal is to enhance customer engagement and achieve marketing objectives through automation technology.

Responsibilities:

• Create automated, integrated marketing campaigns using Marketing Cloud, Automation Studio, and Data Extensions.
• Design innovative and scalable campaign solutions to improve customer experience, Increase operational efficiency, Boost customer engagement
• Use data to inform decision-making.
• Provide expert-level consultation on Salesforce Marketing Cloud.
• Translate proposed solutions into functional specifications for technical teams.
• Collaborate with internal and external stakeholders to analyse business needs, gather requirements and process flows and document features with acceptance criteria
• Design and create customer data segments using Salesforce Data Cloud.
• Maintain and develop Apex classes, Visualforce pages, and AMPscript.
• Develop dynamic, interactive, and responsive emails, templates, journeys and campaigns using HTML/ CSS/ Journey Builder, Automation Studio, Personalisation, Cloudpage development
• Maintain data imports and exports using SQL.
• Assist with Requirements gathering, Design specifications, Data mapping, Workflow documentation, Audience building, Campaign scheduling, Testing, troubleshooting, deployment, delivery, and reporting
• Explore and share emerging marketing automation best practices, including Segmentation, Deliverability, Content and design, Compliance

Background Knowledge:

• Marketing Automation Expertise: Deep knowledge and hands-on experience with platform configuration.
• Detail-Oriented: Precision in campaign setup, data management, and reporting.
• Problem Solver: Ability to troubleshoot and optimize processes.
• Communication Skills: Strong collaboration and training capabilities.
• Project Management: Ability to manage multiple projects and deadlines.
• Continuous Learner: Passion for staying updated on marketing tech trends.
• Team Player: Works well across teams and departments.
• Results-Driven: Focused on achieving measurable outcomes.

Skills and Qualifications:

• 5+ years’ hands-on experience with Salesforce Marketing Cloud (SFMC).
• 3+ years’ experience with HTML/CSS (XML and JavaScript are a plus).
• Preferred:- Integration experience with SFDC and other data platforms.- Salesforce Certifications:- MC Email Specialist  - MC Consultant  - B2C Solution Architect Certified
• Ability to build custom email templates using HTML/CSS.
• Advanced understanding and use of SQL and AMPscript.
• General understanding of:- Sales Cloud, objects, and integration- Third-party data integration (APIs)
• Expertise in:- Email marketing best practices, technologies, trends- GDPR, CAN-SPAM compliance- Integrations and apps for Salesforce Marketing Cloud
• Excellent communication and interpersonal skills:- Ability to explain complex technical concepts to diverse audiences- Ability to propose alternative solutions for complex scenarios