D365 CE Functional Consultant

Role: D365 CE Functional Consultant – Customer Insights Journeys (Real-Time Marketing)

Positions: 3

Location: Remote

Engagement Type: Long-term Contract

Overview

We are seeking experienced Dynamics 365 Customer Engagement Functional Consultants with deep expertise in Customer Insights Journeys (CIJ) Real-Time Marketing. You will play a key role in designing, configuring, and delivering advanced real-time marketing capabilities for a global transformation program.

Responsibilities

• Lead functional design, configuration, and implementation of CIJ Real-Time Marketing

• Set up real-time events, triggers, and event-based conditions

• Build advanced real-time segments (behavioral, event-driven, attribute-based)

• Design complex customer journeys including branching logic, A/B splits, wait steps, suppression rules, and exit conditions

• Configure brand profiles, compliance profiles, consent centers, and subscription centers

• Build personalized email, SMS, and WhatsApp templates using dynamic content and rules

• Define KPIs, analytics requirements, and journey performance reporting

• Facilitate workshops, gather requirements, and translate needs into functional specifications

• Support UAT, user training, release documentation, and go-live activities

Required Skills & Experience

• 3+ years of experience in Dynamics 365 Marketing / Customer Insights Journeys

• Strong understanding of RTM features: events, segments, branching journeys, orchestration

• Hands-on experience with goals, suppression rules, exit criteria, and compliance logic

• Proficiency in building multi-channel templates (email/SMS/WhatsApp) with personalization

• Strong analytical ability to interpret journey insights and optimize performance

• Excellent communication, documentation, and workshop facilitation skills

• Ability to collaborate effectively with technical teams, stakeholders, and business users