New Business Development Representative, Europe

Position Summary

We are seeking a dynamic, results-driven New Business Development Representative to lead our sales efforts across the European region. This senior-level role is focused on hunting new business, identifying strategic opportunities, and driving revenue growth. The ideal candidate is a go-getter with a “win-the-day” mentality, passionate about building relationships, understanding market dynamics, and closing deals.

Key Responsibilities:

• Proactively identify, pursue, and secure new business opportunities across the European media and entertainment landscape.
• Develop and execute strategic sales plans to build a robust pipeline of prospects and convert leads into long-term clients.
• Conduct market research to understand customer needs, industry trends, and competitive positioning.
• Cultivate relationships with key decision-makers at broadcasters, content owners, OTT platforms, and media companies.
• Collaborate with internal teams (Product, Marketing, Operations) to tailor solutions that meet client requirements.
• Lead negotiations and close high-value deals that align with Encompass’s strategic goals.
• Represent Encompass at industry events, conferences, and client meetings across Europe.
• Must be able to provide regular daily, weekly monthly reporting on pipeline development, sales forecasts, and market insights within CRM.

Required Education & Experience:

• Proven track record of successfully closing complex B2B sales in the media, broadcast, or technology sectors.
• Successful track record of leading, orchestrating and completing complex RFI, RFPs, RFQs.
• Minimum of 10+ years in business development or sales leadership roles, preferably in the European market with Broadcast Media based customers, D2C, OTT, System integrators etc.
• Deep understanding of media workflows, content distribution, and digital platforms, onprem and cloud and SaaS workflows.
• Must have key contacts and experience in High Value Sports Business across Europe.
• Experience selling cloud-based media services, live event solutions, or managed broadcast services.
• Familiarity with European regulatory environments and media licensing frameworks.
• Existing network of contacts within European broadcasters, sports leagues, or streaming platforms.
• Experience working in a matrixed global organization.
• Seasoned CRM user in Saleforce, Hubspot, Monday.com etc.
• Must have extensive experience using Microsoft 360, Word, PPTX, Spreadsheet, Smartsheet, Jira, Confluence, etc. and other sales enablement tools.

Required Skills:

• Multilingual capabilities are preferred (especially French, German, Spanish or Italian).
• Exceptional communication, negotiation, and relationship-building skills.
• Strong analytical skills with the ability to interpret sales data and market trends to inform strategy.
• Self-starter with a high level of initiative, energy, and a relentless drive to succeed.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Willingness to travel across Europe as needed.
• Must have a collaborative/ team work centric approach

Key Performance Indicators (KPIs):

• New Revenue Generation: Achieve quarterly and annual new business revenue targets.
• Pipeline Growth: Build and maintain a qualified sales pipeline with clear progression stages.
• Conversion Rate: Maintain a high lead-to-close ratio, demonstrating strong sales effectiveness.
• Client Acquisition: Secure a targeted number of new logos (clients) per quarter.
• Sales Cycle Efficiency: Reduce average time-to-close through strategic engagement and negotiation.
• Market Penetration: Expand Encompass’s footprint in priority European markets and verticals.
• Customer Engagement: Increase the number of high-quality meetings and proposals delivered monthly.
• Cross-Functional Collaboration: Demonstrate effective coordination with internal teams to deliver tailored solutions.