Product and Solution Marketing Senior Manager

Equinix is the world's digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

Job Summary

Reporting to the Director of EMEA Product & Solution Marketing, the Senior Product & Solution Marketing Manager is responsible for adapting Equinix's digital infrastructure solutions to meet the unique needs of the EMEA markets. This role encompasses all areas of Equinix's expertise, including AI-ready data centers, multicloud connectivity, and edge computing.

This position offers a unique opportunity to shape the future of digital infrastructure with a recognized leader in the industry. The ideal candidate will have expertise in AI and data center technologies, excelling at crafting compelling narratives and articulating product value propositions to drive business growth.

In this role, you will drive strategic go-to-market initiatives, influence product positioning, and collaborate across functions to create measurable impact in a dynamic and diverse region.

Key Responsibilities

• Regional Product Marketing: Develop and launch highly visible EMEA-specific product and solution initiatives by adapting global marketing strategies to increase brand awareness, accelerate pipeline, achieve revenue goals, and grow market share. Collaborate with field marketing to drive high-impact flagship events, industry conferences, and partner events that showcase our solutions and enhance customer engagement.
• Product Positioning and Storytelling: Translate complex digital infrastructure solutions into compelling regional narratives, develop thought leadership content and drive customer success stories for EMEA. Represent Equinix at regional conferences, events, analyst briefings, and speaking engagements.
• Regional Sales Play Execution: Lead the activation of solution plays by developing and implementing customized strategies, including account targeting, sales enablement, and integrated marketing initiatives. Ensure successful performance and adoption of these strategies in alignment with strategic performance KPIs.
• Cross-Functional Collaboration: Liaise with Product Marketing, Business Development, Sales, Pre-Sales, Channel, and Alliances teams, to ensure alignment of sales plays, product strategy and roadmap. Track performance, identify growth opportunities, and provide regular insights and recommendations to leadership. Build and maintain strategic relationships with key regional stakeholders.

Core Competencies

• EMEA Market Insights: Deep understanding of EMEA market dynamics, competitive landscape, customer challenges, and technology trends to support business objectives and drive growth opportunities.
• Content Creation: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes through customer and sales-facing assets.
• Cross-Functional Collaboration: Demonstrated ability to influence and drive results across diverse teams and global functions without direct authority. Extensive experience in stakeholder management, fostering collaboration and alignment to achieve common goals.

Specific Skills

• Messaging: Deep experience in crafting differentiated narratives for infrastructure, platform, and solution offerings. Committed to continuous improvement and staying updated on industry trends.
• Effective Communication: Strong presentation skills with the ability to convey complex information clearly.
• Public Speaking: Confident storyteller capable of engaging and inspiring audiences.
• Collaborative and Analytical: Embraces teamwork and is proficient in problem-solving and strategic planning to achieve organizational goals.

Qualifications

• Bachelor's or Master's degree in marketing, computer science, or related field.
• 10+ years of progressive Product Marketing experience.

Domain Expertise

• EMEA: Strong regional or international business experience, particularly in the EMEA region.
• AI-Ready Infrastructure: Awareness of how data center infrastructure supports AI workloads through power density, interconnection, and networking.
• Data center infrastructure: compute, storage, cloud and networking.