Data and Insights Manager

Data & Insights Manager Lytham St Annes, Lancashire £45,000 + great benefits (BUPA private healthcare, pension, life assurance, bonus & more)Are you a data-driven professional who enjoys turning customer data into meaningful insight? We’re working with a well-established and growing organisation in Lytham St Annes that’s expanding its Digital and IT function and is now looking for a Data & Insights Manager to join the team.This is a varied and rewarding role where you’ll take ownership of customer data, helping the business better understand its customers and deliver more personalised, engaging experiences.What you’ll be doing

• Making sure customer data is collected accurately and consistently across all channels
• Managing the flow of customer data between systems to ensure it’s secure, reliable, and accessible
• Cleaning and analysing data to uncover trends, patterns, and insights
• Creating reports for CRM and Marketing teams to support segmentation and targeted campaigns
• Working closely with technical teams to improve data integration and quality
• Building dashboards and reports so stakeholders can easily track customer KPIs

What we’re looking for

• Experience in a data, insights, analytics, or data management role
• Knowledge of CRM and CDP platforms, ideally within a retail or customer-focused environment
• Strong SQL skills and experience with segmentation and data modelling
• Confidence working with analytics and BI tools
• A good understanding of data protection and privacy regulations
• Nice to have (but not essential): experience with Bloomreach CDP, A/B testing, or eCommerce platforms

Why this role? You’ll be joining a friendly, collaborative Digital team where your work will genuinely make an impact. The business values insight-led decision making and will give you the opportunity to shape how customer data is used across the organisation.This is primarily an office-based role in Lytham St Annes, with occasional flexibility to work from home.Keywords: Data & Insights Manager, Customer Data, CRM, Analytics, SQL, Excel, Lancashire, Lytham St Annes, Blackpool, Preston, FleetwoodSend your CV to Alex or call to find out more.Erin Associates is an equal opportunities employer and welcomes applications from all backgrounds. If you need any reasonable adjustments during the application process, please let us know.