Marketing Manager
Marketing Manager – Penrith – £50k Skills: Campaign Management, Content Strategy, PR, SEO, Digital Marketing, Analytics, Stakeholder Engagement This innovative organisation based in Penrith is looking to add a Growth Marketing Manager to join an established team and work closely with key stakeholders to drive brand growth and engagement.Responsibilities of the Marketing Manager
- Create and deliver engaging, high-quality integrated marketing campaigns that connect with target audiences
- Plan and manage content calendars to support campaign activity and timely storytelling
- Develop compelling content across multiple formats including articles, social media, and thought leadership pieces
- Stay ahead of emerging trends, including AI-driven platforms, to optimise content discovery and performance
- Collaborate with internal teams and external partners
- Measure campaign effectiveness, linking marketing activity to commercial outcomes
- Track customer insights and use data-driven analysis to continuously improve performance
- Ensure all communications consider customer needs, including vulnerable customers, to deliver positive outcomes
- Proven experience in editorial and storytelling, with the ability to create engaging content across multiple format
- Strong background in content strategy and managing content calendars in a fast-paced environment
- Experience working with media, influencers, and external partners to secure coverage and amplify brand messaging
- Familiarity with digital marketing channels including SEO, social media, and email marketing
- Strong analytical skills with the ability to measure performance and translate insights into action
- Experience working to tight deadlines both independently and as part of a team