Category Manager

Job description

Job responsibilities

Join the team building the future of accessible healthcare. At Evaro, our pharmacy technicians work at the intersection of clinical expertise and AI technology - delivering faster, smarter care to patients who need it.

About Evaro

Evaro is a fully licensed and regulated healthcare platform that combines AI-assisted consultations with clinical oversight from qualified healthcare professionals. We provide instant medical access, diagnosis, and next-day prescription delivery for a wide range of primary care conditions - making quality healthcare faster and more accessible for everyone.

Our technology handles the routine so our clinicians can focus on what matters: patient care. As aCategory Manager you won't just be performing your role you'll behelping shape how modern healthcare services are delivered.Role overview

We're looking for a Category Manager to join our commercial team. Youll own the performance of one or more treatment categories, defining strategy, identifying growth opportunities, and driving revenue, conversion, and profitability.

This is a hands-on role in a growing team. In this role, you will combine data, market insight, and customer understanding to improve category performance end-to-end while working cross-functionally with Product, Marketing, Clinical, and Operations. If you thrive in fast-paced environments and enjoy taking ownership of outcomes, youll fit right in.

Key Activities

Category Performance and Analysis

• Own category performance: revenue, patient volume, conversion, repeat/return rates, and margin at CM1, CM2, and CM3

• Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why

• Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing

• Monitor performance against targets; surface underperformance early with diagnosis and proposed actions

• Have a living plan of prioritised actions and experiments to improve category performance

Market and Competitor Intelligence

• Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts

• Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it

• Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership

Patient Experience and Conversion

• Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX

• Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories

• Write or source copy for category pages and communications; care deeply about clarity and conversion

• Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension

• Continuously identify, prioritise, and test improvements to conversion and retention across the funnel

• Validate that changes deliver intended impact; iterate based on results

Commercial Execution

• Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests

• Recommend pricing changes to CCO with clear rationale and expected impact

• Build business cases for category investment (e.g. major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations

• Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back

Cross-functional Coordination

• Influence PxE roadmap by clearly articulating category needs and patient outcomes; understand that Product owns the platform and prioritisation decisions. Escalate conflicts between category needs and PxE capacity to CCO when necessary

• Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes

• Collaborate with Clinical team on evidence base and compliance for category propositions

• Share insights across Category Managers to build collective knowledge

Technical and Professional Competencies Essential

• Highly numerate with strong analytical skills, evidenced by qualifications, and demonstrated hands-on analysis experience

• Proficiency with Excel or Sheets and BI tools - able to conduct own analysis and draw actionable conclusions without relying on analysts

• Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics. Financially literate and able to rapidly understand a market in depth

• Highly customer centric; demonstrated ability to deeply understand customer and patient needs using qualitative and quantitative methods

• Strong understanding of digital UX - intuitive sense for what makes experiences clear and effective

• Excellent written communication - able to write clear, persuasive copy and articulate requirements precisely

• Experience coordinating cross-functional teams in a matrix environment; excellent project manager and able to influence without authority

• Comfortable with ambiguity - able to make decisions with incomplete information and adjust as you learn

Preferred

• Experience in healthcare, telehealth, pharmacy, or regulated consumer markets

• Background in e-commerce, digital health, or subscription or retention businesses

• Experience working closely with product management teams; understands product development trade-offs

• Familiarity with competitive intelligence and market research methods

• Interest in applying AI tools to category management and analysis

• Experience in high-growth environments where priorities shift and speed matters

Success Measures (KPIs)

• Revenue growth: Achieve or exceed category revenue targets

• Patient volume: Meet quarterly and annual patient acquisition targets

• Conversion performance: Improve conversion at key funnel stages landing consultation request, consultation prescription with specific percentage targets

• Retention/repeat rate: Increase repeat patient rate against baseline, with category-specific targets

• Margin performance: Meet CM1, CM2, and CM3 margin targets; demonstrate understanding of margin drivers and levers

• Campaign effectiveness: Deliver measurable results on category-specific initiatives

• Cross-functional effectiveness: Requirements provided to Product/PxE are clear, accepted, and delivered successfully; Clinical content directed is accurate and timely

Practicalities

Working Location - remote

Working Hours - flexible

Person Specification

Qualifications

• Experience in healthcare, telehealth, pharmacy, or regulated consumer markets
• Background in e-commerce, digital health, or subscription/retention businesses
• Experience working closely with product management teams; understands product development trade-offs
• Familiarity with competitive intelligence and market research methods
• Interest in applying AI tools to category management and analysis
• Experience in high-growth environments where priorities shift and speed matters

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Evaro

Address

The Enterprise Centre

University Of East Anglia, University Drive

Norwich

Norfolk

NR4 7TJ

Employer's website

https://evaro.com/