B2B Sales Growth

ABOUT GET EXECUTA

Get Executa is an AI research lab and platform built specifically for investment professionals. We embed institutional AI across the deal workflows of investment banks, M&A advisory firms, private equity funds, debt advisors, and asset valuation businesses — producing outputs at the standard their clients and IC committees hold them to.

We are not a generic AI tool. We connect to a firm's data universe, encode their methodology through a proprietary Skills system, and generate institutional-grade outputs — LBO models, IC memos, CIMs, DD reports, valuation reports — in minutes rather than days. We are looking to scale rapidly and are now building the commercial function that will allow us to grow the ARR rapidly, over the next few months.

THE ROLE

This is the third person into the business. The GTM Lead joins at the moment Get Executa transitions from founder-led sales to a repeatable commercial engine. You will work directly alongside Mathew, owning the full pipeline from first contact to signed contract — and eventually taking independent ownership of all outbound, events, and referral programmes as Mathew moves into enterprise and strategic relationships.

This is not a headcount addition to a mature sales organisation. It is a founding commercial role. The person who takes this position will shape how Get Executa goes to market for the next three years — and will have a front-row seat to one of the most significant technology shifts in financial services.

WHAT SUCCESS LOOKS LIKE

In the first 12 months, you will have:

– Built and own the CRM from scratch — every contact, meeting, and outcome logged without exception

– Run 50+ personalised Tier 1 outreach emails per week from the 75,000+ prospect database

– Contributed to 10–15 signed clients alongside Mathew, generating EUR 500,000+ in influenced ARR

– Built the structured reference client programme — activating peer introductions from paying clients

– Attended and pre-booked meetings at 2–3 relevant industry conferences

– Delivered a weekly intelligence brief on competitors, objections, and market developments

By month 12, you operate the commercial pipeline independently, and will have he ability to build a team underneath you, and a commission structure under the team with equity participation.

HOW THIS ROLE FITS INTO THE ORGANISATION

Get Executa has three co-founders covering three distinct areas of the business: industry expertise and commercial relationships, engineering and platform and operations. There is no sales manager, no marketing team, and no SDR layer. The GTM Lead works directly with the founding team, has full visibility of the pipeline, and contributes directly to product positioning through market intelligence.

As the business scales, this role is the natural foundation for the Head of Sales or Chief Revenue Officer function. The person who builds the commercial infrastructure in year one will have the experience, the relationships, and the equity to grow into that role.

RESPONSIBILITIES

Pipeline Generation & Management

– Own the full pipeline from first contact to contract signature

– Source, research, and sequence outreach to Tier 1 and Tier 2 contacts from the 75,000+ prospect database — 50+ personalised emails per week

– Research each target firm before outreach — understand their deal flow, team size, tool stack, and the most relevant pain point to lead with

– Book first meetings and prepare a one-page firm brief.

– Follow up systematically — most financial services deals close on the 5th or 6th touchpoint

– Maintain a live pipeline dashboard updated daily, visible to the founding team at all times

CRM & Commercial Infrastructure

– Select, configure, and own the CRM (HubSpot or equivalent) — implemented in week one

– Define pipeline stages, deal properties, and activity logging standards

– Build reporting so the founding team sees the full pipeline in a single view at any moment

– Ensure every contact, email, meeting, and outcome is logged without exception

Outreach Content & Collateral

– Write 3–5 outreach sequences tailored to each ICP segment — investment banks, PE funds, M&A advisory, asset advisory

– Build a library of follow-up emails for every conversation stage

– Write the one-page firm brief template used before every meeting

Conference & Events Strategy

– Build the annual events calendar: SuperReturn, IPEM, Mergermarket M&A Forums, RICS conferences, PE Wire, debt advisory roundtables

– Pre-event outreach — book meetings during the event, not after it

– Post-event follow-up within 24 hours while the relationship is warm

– Track event ROI: meetings booked, pipeline generated, and deals influenced

Reference Client Programme

– Build the structured programme — what we ask clients for, when, and what we offer in return

– Identify the 2–3 clients most likely to make high-quality peer introductions after month 3

– Prepare the introduction brief — a short document the client can forward with confidence

– Track and follow up every peer introduction within 24 hours

Market Intelligence

– Monitor competitor activity

– Collect and synthesise objections, feature requests, and pricing questions from every commercial conversation

– Deliver a weekly intelligence brief to the founding team: five observations, actionable

QUALIFICATIONS

Required

– 2–5 years of commercial experience in B2B SaaS, fintech, or financial services

– Financially literate — comfortable discussing LBO models, IC memos, due diligence processes, and deal workflows with investment professionals without requiring a glossary

– Exceptional written English — the outreach emails written in this role are the first impression Get Executa makes on a Managing Director at a PE fund; the standard must be institutional

– Operationally rigorous — CRM hygiene, follow-up discipline, and pipeline accuracy are non-negotiable

– Self-directed — there is no sales manager above this role; you set your own weekly targets and hold yourself accountable

– Comfortable working in an early-stage environment with limited structure and high ambiguity

Preferred

– Experience selling SaaS to investment banks, private equity funds, or M&A advisory firms

– Spanish and English fluency — initial markets are Spain and the UK, with LATAM on the horizon

– Existing network of 50–100 relevant contacts in European PE, M&A advisory, or investment banking

– Experience building a commercial function from scratch at an early-stage startup

– Familiarity with HubSpot or equivalent CRM, LinkedIn Sales Navigator, and outbound sequencing tools

COMPENSATION

Trial Period · Months 1–3

Commission only. Performance-based trial.

Full Package · From Month 4

Fixed salary + commission + equity bonus. No cap.

With the opportunity to grow into the Chief Revenue Officer role as the company scales.

HOW TO APPLY

No recruiters or agencies. Direct applications only. Email below:

Email: mw@getexecuta.com

Subject line: GTM Application — [Your Name]

• Include: A short note on why this role and why now · One example of a commercial problem you identified and solved · Your current notice period