Marketing Manager (B2B)

Somerset (2 days per week onsite)
12 months Contract Inside IR35

We're looking for a Marketing Manager well versed in Marketing Automation/Running Integrated Marketing Campaigns and Managing ABL activity. In this role you will take ownership of all B2B marketing campaigns across email, web, social and other digital channels using CRM/Automation Tools (Hubspot preferred).

This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences.

You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.

Responsibilities

• Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation
• Build and manage automated email journeys, nurture campaigns, and life cycle communications
• Create and optimise campaign assets including emails, landing pages, forms and CTAs
• Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns
• Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing
• Work across digital channels (email, web, social, paid) to deliver integrated campaign activity
• Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery
• Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy)

What you will need:

• Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing
• Hands-on experience with marketing automation platforms (HubSpot preferred)
• Strong understanding of:
  • Email marketing best practice
  • Customer journeys and life cycle marketing
  • Segmentation and targeting
• Experience building and optimising:
  • Email workflows
  • Landing pages
  • Campaign automation
• Data-driven mindset with experience using campaign analytics to improve performance
• Strong copywriting skills, able to create clear, engaging B2B campaign messaging
• Experience working in complex or multi-stakeholder environments
• Highly organised, with the ability to manage multiple campaigns and deadlines

• Hybrid: 2 days per week onsite in Somerset
• Flexible working supported

If you receive suspicious outreach claiming to be from us, please contact us via the ManpowerGroup website.