Omnichannel Content Exec Role

Job title: Omnichannel Brand Communications Manager
Contract Length: 6 months
Location: London (Hybrid)

Overview
We're seeking a middleweight Omnichannel Brand Communications Manager to join a fast paced, evolving global team responsible for delivering high quality content across consumer facing channels.

This role sits at the intersection of brand, digital, retail, and channel execution and will suit a highly organised project manager and marketing consultant-type profile - someone who can work independently, manage multiple workstreams in parallel, and confidently guide stakeholders through what is achievable across channels.

You'll be operating in an environment of ambiguity and shifting priorities, expected to proactively shape direction, solve problems, and bring structure where required.

Key Responsibilities
* Own the planning, coordination, and delivery of omnichannel brand content across web, CRM, paid media, social, retail, and trade partner environments.
* Act as a central project lead, managing multiple content initiatives end to end while balancing timelines, quality, and stakeholder expectations.
* Champion the brand voice and ensure consistent, strategic execution across all touchpoints.
* Partner closely with cross functional teams (Brand, CX, Channel Leads, Regional Omnichannel, Transcreation, and agencies) to align content with campaign and business objectives.
* Operate as a trusted marketing consultant, advising stakeholders on what is feasible across platforms - clearly articulating constraints, trade offs, and recommendations.
* Support the creation and optimisation of global toolkits, frameworks, and guidance that enable local markets and retail partners to execute effectively.
* Bring a strong lens on indirect retail and brand retail environments, ensuring content reflects real on the ground experiences.
* Drive deployment excellence and continuous optimisation through feedback loops, data, and iteration.
* Confidently present updates, proposals, and recommendations to senior stakeholders.

What You'll Bring
* Proven experience managing omnichannel brand or content initiatives within consumer brands, retail, indirect retail, or FMCG environments.
* Strong project management skills, with the ability to juggle multiple priorities, dependencies, and stakeholders simultaneously.
* Demonstrated experience acting as a self sufficient individual contributor - comfortable working independently with minimal supervision.
* Solid understanding of content strategy across web, CRM, paid, social, and retail contexts.
* Confidence engaging and influencing stakeholders, including the ability to challenge constructively when needed.
* Comfort operating within ambiguity and matrixed organisations, bringing structure and clarity where it's lacking.
* Experience working with CMS and digital platforms (e.g. AEM or similar).
* Strong grasp of brand storytelling and how content needs to adapt across different digital & physical consumer touchpoints.

Nice to Have
* Hands on or working knowledge of design and creative tools, including:
o Figma
o Photoshop or Adobe Creative Cloud
o Similar design or prototyping tools
* Experience working in regulated industries (e.g. vaping, tobacco, alcohol) where compliance influences content execution.
* Exposure to international or multi market rollouts.