Marketing Transformation Manager - FTC
Key Responsibilities:
- Independently lead and execute transformation initiatives, with a focus on marketing automation, AI applications, and process optimization.
- Lead and support development teams to provide AI and automation solutions that solve business problems across the organization.
- Apply and evolve methodologies and best practices in AI testing, prompting, and outcome evaluation, working with cutting-edge LLMs from providers such as OpenAI, Anthropic, Google, and Meta.
- Drive projects autonomously, from conception to implementation, demonstrating strong project management skills.
- Engage and align stakeholders across multiple departments, convincing and influencing at all levels of the organization.
- Conduct market research and analysis to identify innovative AI and automation solutions that align with our transformation goals.
- Manage cross-functional working groups, ensuring clear communication and progress towards objectives.
- Perform detailed investigations and analysis to support executive decision-making and strategy development.
- Develop and present business cases and ROI analyses for proposed AI and automation initiatives to executive leadership.
- Collaborate closely with Marketing Transformation, Marketing Operations, Commercial & Marketing, Product, Tech, Legal, and other departments to ensure successful implementation of transformation projects.
- Monitor industry trends and best practices in marketing technology, AI, and automation to inform our transformation strategy.
- Support change management efforts, including stakeholder communication and training coordination for new AI and automation tools.
Qualifications:
- Bachelor's degree in Computer Science, Data Science, Business, Marketing, or related field.
- 2-3 years of experience in project management or consulting roles, preferably in the marketing or technology sectors. Experience in business transformation is a plus.
- Strong understanding of Generative AI, with hands-on experience in applying these technologies to business problems.
- Familiarity with large language models (e.g., GPT-4o, Claude 3.5 Sonnet, Llama 3.1) and prompt engineering techniques and best practices.
- Experience in managing or coordinating technical teams is a plus.
- Strong analytical skills with the ability to translate complex data and technical concepts into actionable insights for non-technical stakeholders.
- Excellent project management skills and familiarity with agile methodologies.
- Keen interest in marketing technologies, AI applications, and data analytics tools.
- Outstanding communication and presentation skills, with the ability to engage and influence stakeholders at all levels, including executive leadership.
- Experience in the gaming or betting industry is a plus.
- Ability to work effectively in a fast-paced, changing environment.
- Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.
Personal Qualities:
- Highly self-motivated with the ability to work independently and drive projects autonomously.
- Strong leadership potential and the confidence to challenge the status quo.
- Excellent problem-solving skills and attention to detail.
- Resilient and persistent in the face of challenges or resistance to change.
- Adaptable and comfortable with ambiguity and change.
- Strong interpersonal skills with the ability to build relationships across different departments and levels of seniority.
- Discretion and ability to handle confidential information with the utmost professionalism.
- Passion for emerging technologies and their application in business contexts.
- Continuous learner, eager to stay at the forefront of AI and automation technologies.