Head of Sales
The Head of Sales will develop and execute a clear commercial growth strategy for AI & tech apprenticeship programmes. You will build the sales infrastructure, recruit and lead a high-performing business development team, and deliver ambitious employer partnerships.This role combines strategic leadership with hands-on sales execution in the early stages.Key Responsibilities:
- Develop and deliver a commercial strategy to grow tech apprenticeship provision regionally, aligned to organisational targets.
- Identify priority sectors, employer profiles and regional opportunities.
- Design commercial propositions, pricing models and employer contracting processes for apprenticeship and short-course products.
- Build and manage a robust employer sales pipeline, targeting cohort-based apprenticeship intakes.
- Lead employer engagement activity including presentations, consultative meetings and stakeholder relationship building.
- Translate programme outcomes into clear, demonstrable business value and ROI for employer clients.
- Deliver against agreed conversion targets and revenue KPIs.
- Oversee CRM usage, pipeline tracking and performance reporting.
- Recruit, structure and lead a high-performing sales / business development team .
- Set clear sales targets, KPIs and incentive structures.
- Coach and develop team capability in consultative selling and apprenticeship funding knowledge.
- Create a culture of accountability, performance and continuous improvement.
- Experience in technology training markets.
- Experience launching new products or entering new regional markets
- Strategic thinker with hands-on execution capability.
- Commercially astute and target-driven.
- Strong relationship builder with consultative selling skills.
- Data-driven and performance focused.
- Entrepreneurial mindset with the ability to build from scratch.
- Opportunity to build and shape a sales function in a high-growth area.
- Senior leadership influence within an established, reputable training provider.
- Autonomy to create strategy, structure and team.
- Performance based incentives aligned to growth.