Senior Data Analyst

Job Title: Senior Data Analyst

Location: West Midlands (Hybrid)

Salary: Up to £56,000

Sector: Retail

Contact: jessica.dobie@forsythbarnes.com

Responsibilities:

• Analyse pricing, margin, channel, and product performance to support trading and commercial decisions
• Deliver insights into customer behaviour, segmentation, and sales trends
• Build dashboards and reports using tools like Power BI or Tableau to communicate findings
• Identify opportunities to improve operational efficiency and commercial outcomes through data
• Work with large datasets from multiple sources, ensuring data accuracy and consistency
• Support forecasting, performance tracking, and KPI reporting
• Collaborate with data engineers and IT teams to ensure access to clean, reliable data
• Present findings clearly and confidently to senior stakeholders and teams across the business

Key Requirements:

• 4+ years of experience in data analysis, ideally in retail, FMCG, or another consumer-focused sector
• Strong technical skills in SQL and Excel; experience with BI tools such as Power BI or Tableau
• Commercially minded with a strong understanding of trading metrics and performance drivers
• Proven ability to turn complex data into clear insights and business recommendations
• Comfortable working with stakeholders across commercial, marketing, and operational teams
• Attention to detail and strong problem-solving skills
• Exposure to Python, R, or basic data science techniques is a plus, but not essential