VP Digital

Job Title: VP Digital

Location: Flexible (UK, Switzerland, or major European hub)

Salary - Highly competitive salary + bonus and stock options

Reporting to: CEO Digital & Marketplace

Contact:

The Opportunity

Our client is seeking a transformational VP Digital to lead the strategy, integration, and performance of a complex, multi-brand digital ecosystem spanning corporate and transactional websites, apps, marketplaces, and global platforms. This is a high-impact role for an experienced digital leader who thrives in enterprise-scale, international environments, delivering commercial outcomes while shaping world-class customer experiences.

The VP Digital will play a pivotal role in integrating digital platforms from acquisitions, modernising the technology estate, and establishing a unified, high-performing digital ecosystem that drives measurable revenue growth and engagement across multiple markets.

Key Responsibilities

Digital Strategy & Commercial Impact

• Define and execute a global digital strategy across multiple brands and platforms, ensuring alignment with organisational growth objectives.
• Drive revenue growth, ROI, and customer engagement through omni-channel marketing, conversion optimisation, SEO, AI-enabled content, and data-driven decision making.
• Oversee geo-targeted strategies and multi-language content management across international markets.
• Translate digital initiatives into measurable business outcomes, including bookings, memberships, subscriptions, and other transactional revenue.

Technology & Platform Leadership

• Lead the architecture, integration, and optimisation of corporate and transactional digital platforms, apps, and marketplaces.
• Ensure robust MarTech, CRM, CDP, analytics, and booking engine platforms are in place to support growth, scalability, and data-driven insights.
• Implement AI, automation, and multi-location platform strategies to enhance customer experience and operational efficiency.
• Maintain governance, compliance, and operational excellence across global digital properties, including GDPR, accessibility, and performance standards.

Team Leadership & Stakeholder Management

• Build, mentor, and lead high-performing cross-functional teams, including heads of data, analytics, apps, websites, and marketplaces.
• Foster a culture of experimentation, innovation, and continuous improvement across the digital organisation.
• Partner with senior leadership, board members, and regional stakeholders to drive enterprise-wide digital transformation and adoption.

Integration & Transformation

• Lead the integration of acquired digital platforms into a unified ecosystem, balancing brand autonomy with global standards.
• Oversee complex multi-brand, multi-location digital environments, ensuring consistency, scalability, and seamless customer experience.
• Drive initiatives to modernise technology stacks, optimise workflows, and deliver sustainable digital growth.

Who We're Looking For

The ideal candidate will be a senior digital leader with a proven record in managing complex, international digital ecosystems for global multi-brand organisations.

Preferred Industry Experience: Ideally from one of the below

• Multi-brand hospitality, flexible workspace, commercial real estate, or PropTech.
• Multi-brand booking platforms, marketplaces, or franchise operations with multiple locations requiring geo-targeting.
• Enterprise SaaS companies with location-based or multi-tenant services.

Core Skills & Attributes:

• Strong commercial acumen, able to link digital initiatives to measurable revenue and ROI.
• Hands-on experience managing multi-brand digital portfolios, websites, apps, marketplaces, and transactional platforms.
• Deep understanding of technology architecture, MarTech stacks, data platforms, AI, automation, and cross-platform integration.
• Experience in multi-language content management, localisation, and AI-driven translation solutions.
• Demonstrated ability to lead and motivate cross-functional teams in complex, global environments.
• Comfortable with ambiguity and change management, able to influence senior stakeholders and the C-suite.
• Exceptional communication skills, able to translate complex digital strategy into actionable outcomes for executives and teams.