App Marketing Technology Manager

Forward Role have partnered with a global retailer looking for an experienced App Marketing Technology Manager to take ownership of the App Marketing technology and media stack. This role will be responsible for driving growth across the iOS and Android apps in the UK and internationally.

You’ll be a key member of the Performance Marketing team, acting as the vital link between Marketing and the App Product Owners. This is a high-impact role where you’ll shape how the business activates, measures, and optimises app media at scale - helping the business to unlock the full potential of the mobile ecosystem.

Note: This is a 12 month fixed term contract.

The Role

You’ll be the go-to expert for all things app marketing technology and app media strategy. You will:

• Own and evolve the App Marketing Technology stack, including MMPs and deep-linking solutions
• Design, develop, and manage app tracking frameworks (in-app events, deep linking, deferred deep linking) to improve attribution and campaign performance
• Lead changes to data structures and taxonomies within the MMP to ensure accurate, privacy-compliant measurement
• Partner with marketing teams to define and implement stack improvements that drive stronger commercial outcomes
• Manage App Signal Health, with a strong focus on SKAdNetwork and privacy-first measurement
• Oversee SDK and server-to-server integrations with key media partners such as Google UAC, Meta, and TikTok
• Work closely with technical and development teams to prioritise and deliver change requests
• Continuously evaluate the app marketing landscape, recommending new tools, technologies, and partnerships
• Collaborate with Information Security to ensure secure and compliant audience and data processes across ad platforms

About You

You’ll bring a blend of technical expertise, strategic thinking, and stakeholder confidence. Ideally, you’ll have:

• Deep knowledge of the App Marketing Technology and App Media Strategy landscape
• Proven experience working with a Mobile Measurement Partner (MMP) such as Adjust, AppsFlyer, Branch, or Kochava
• Experience with app analytics platforms
• Hands-on experience with mobile SDK integrations, deep linking, and in-app event configuration
• Strong analytical, organisational, and project management skills
• Confidence working across marketing, product, and IT teams
• A passion for sharing knowledge and upskilling others in app marketing technology

What's On Offer

• Competitive salary - from £65k
• Car allowance
• Hybrid working - 1 day in the office a week
• Bonus
• 25 days holiday + bank holidays
• Private medical insurance
• Staff discount