Tracking Analyst - GA4 / GTM

GA4 Tracking Analyst

If you enjoy solving complex tracking challenges, untangling messy customer journeys, and taking full ownership of analytics, this could be a perfect fit.

£35,000 - £45,000 // UK (Fully Remote)

Digital Agency // Hotels & Travel

A fast-growing, UK-based digital agency is looking for a GA4 Tracking Analyst to join their team.

Founded by proven agency leaders, the company has experienced sustained growth. And there’s plenty more ahead.

This is an agency that genuinely does things differently. No egos. No politics. No unnecessary hierarchy. Just a team built on trust, autonomy, and pride in delivering great work.

You’ll become the agency’s go-to for all things tracking and measurement, working across a portfolio hotel brands.

From auditing GA4 setups to fixing cross-domain issues, you’ll play a critical role in ensuring data accuracy and enabling smarter marketing decisions.

Key Responsibilities:

GA4 & GTM Ownership

• Own and manage GA4 tracking across all client accounts
• Build, maintain, and optimise Google Tag Manager containers
• Implement GA4 tracking plan
• Validate tagging implementations and troubleshoot data anomalies
• Implement robust tracking frameworks across Web, Paid Media, SEO

Tracking Audits & Problem Solving

• Conduct in-depth GA4 audits for new and existing clients
• Diagnose and fix tracking issues (including cross-domain)
• Continuously monitor tracking health and proactively implement improvements

Measurement

• Ensure accurate conversion tracking for Paid Media campaigns
• Support SEO through event tracking and behavioural data insights
• Work in alignment with US data privacy and consent requirements
• Collaborate cross-functionally with Paid Media, SEO, and development teams to ensure accurate data collection

Data & Reporting

• Support the development of the agency’s reporting stack
• Help improve how performance data is collected, structured, and used

Skills & Experience:

• Experience with GA4 and Google Tag Manager
• Proven ability to troubleshoot tracking setups
• Experience auditing GA4 implementations and designing measurement frameworks
• Comfortable balancing BAU tasks with larger strategic projects
• Experience within hotel, travel or hospitality sectors is desirable, but not essential
• Exposure to internet booking engines is dessirable but not essential
• Understanding of cookie compliance, consent management, and data privacy regulations

Great Benefits:

• 10% of company profit shared across the team
• Unlimited holiday allowance
• Flexible working hours
• Annual company retreats
• Fully remote working (UK-based)