E-Commerce Manager - London
Company Description
Founded in Paris in 2012, Fragrance Du Bois is a globally recognized luxury fragrance house that combines traditional French perfumery with the finest natural ingredients. Working with world-renowned perfumers, the brand creates exceptional fragrances that embody sophistication, individuality, and craftsmanship.
With distribution across North America, Europe, the Middle East, Asia, and Latin America, Fragrance Du Bois continues its rapid international expansion while maintaining its commitment to quality, innovation, and excellence.
Key Responsibilities
Ecommerce Trading & Site Management
• Own the day-to-day management and trading of the website and key partners.
• Execute product launches, homepage updates, GWP activity and seasonal campaigns across all ecommerce channels.
• Manage onsite merchandising, search optimisation and customer journey enhancements to maximise conversion and engagement.
• Monitor site performance, functionality and user experience, proactively identifying opportunities for optimisation and improvement.
• Coordinate closely with HQ and global teams on platform management, site updates, CRO initiatives, A/B testing, product management, merchandising, content updates and digital marketing execution.
• Maintain strong awareness of media campaigns, CRM activity and broader marketing initiatives to ensure alignment across all ecommerce touchpoints and maximise customer engagement and conversion.
• Work closely with development teams on platform enhancements, testing, bug fixes and feature rollouts.
• Support platform management across Shopify and associated tech architecture.
• Partner with SEO/GEO and CRO teams to improve site visibility, organic performance and conversion rate.
• Manage, prioritise and review the workload and output of the Ecommerce & Digital Coordinator to ensure efficient execution of trading and operational activities.
Ecommerce Operations & Planning
• Work closely with Planning, Logistics and Customer Service teams to ensure strong operational performance across fulfilment, stock availability and delivery experience.
• Support forecasting, stock management and launch planning across core and new product categories.
• Monitor returns, delivery accuracy, gifting, engraving and customer fulfilment services to ensure a premium customer experience.
• Partner with warehouse and supply chain teams to resolve day-to-day operational issues and improve processes.
Analytics & Performance
• Monitor and report on daily, weekly and monthly ecommerce performance across key KPIs including sales, conversion, AOV, UPT, LTV, retention, reviews and site speed.
• Analyse customer behaviour using Google Analytics, Shopify analytics and A/B testing platforms.
• Identify commercial opportunities and deliver actionable insights to improve trading performance and customer experience.
• Ensure accuracy and consistency of performance data and insights.
CRM, Sampling & Customer Experience
• Partner closely with the CRM Manager on customer acquisition, retention and loyalty initiatives.
• Support sampling, gifting and GWP strategies across ecommerce and retail channels.
• Manage associated budgets and forecasting for sampling and promotional activity.
• Ensure all customer-facing experiences reflect the brand's luxury positioning and attention to detail.
Competitive & Market Insights
• Partner closely with the CRM Manager on customer acquisition, retention and loyalty initiatives.
• Support sampling, gifting and GWP strategies across ecommerce and retail channels.
• Manage associated budgets and forecasting for sampling and promotional activity.
• Ensure all customer-facing experiences reflect the brand's luxury positioning and attention to detail.
Skills & Experience
• Minimum 5 years' experience in an Ecommerce Manager or similar digital trading role.
• Strong experience managing DTC ecommerce websites within luxury, beauty, fragrance or premium retail.
• Hands-on experience with Shopify is essential.
• Strong analytical skills with experience using Google Analytics.
• Experience managing ecommerce operations, merchandising and digital trading calendars.
• Commercially minded with a strong understanding of ecommerce KPIs and customer behaviour.
• Good understanding of digital media campaigns, CRM and marketing activity and how they influence ecommerce performance and customer engagement.
• Excellent organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills.
• Experience working with retailer.com partners and marketplaces.
• Previous experience managing or mentoring a junior team member.
• Proven experience managing SEO strategies and initiatives is required.
Personal Attributes
• Commercially driven with strong business acumen.
• Highly detail-oriented and proactive.
• Strong problem solver with a collaborative mindset.
• Excellent communicator with strong stakeholder management and interpersonal skills.
• Passionate about ecommerce, digital innovation and luxury customer experience.
• Comfortable operating in a fast-paced and evolving environment.