Sales Director

Salary: £65k - £80k + OTE £110k - £125k

Company Overview

Freestyle TS Limited is a growing technology services provider specialising in IT infrastructure, managed services, and technology resale. We are seeking a commercially driven and experienced Sales Director to lead and scale our MSP and IT reselling sales operations. We are an Employee Ownership Trust company (EOT)

Role Overview

The Sales Director will be responsible for driving revenue growth, expanding strategic partnerships, and leading the sales function across Managed Service Provider (MSP) offerings and IT hardware/software reselling.

This is a senior leadership role requiring strong experience in MSP environments, vendor/channel partnerships, and high-value B2B solution sales.

Key Responsibilities

Strategic Leadership

• Develop and execute a sales strategy aligned with company growth targets
• Build and lead a high-performing sales team
• Define KPIs, revenue targets, and performance frameworks
• Identify new market opportunities and verticals

Revenue & Business Development

• Drive new business acquisition across MSP contracts and IT resale
• Grow recurring revenue streams (Managed Services, Support Contracts, Cloud)
• Develop enterprise and mid-market accounts
• Own large and complex deal negotiations

Vendor & Channel Management

• Manage and grow relationships with key vendors (e.g., Microsoft, Cisco, Dell, HP, etc.)
• Maximise vendor rebates, incentives, and partner programmes
• Work closely with distribution partners

Client Engagement

• Operate at C-level with clients
• Lead strategic proposals, bids, and contract negotiations
• Ensure strong client retention and upsell strategy

Operational Collaboration

• Work closely with technical and service delivery teams
• Ensure smooth handover from sales to implementation
• Align commercial promises with operational capability

Required Experience

• Minimum 7–10 years in senior sales leadership
• Proven track record within an MSP and/or IT reseller environment
• Demonstrable experience selling:
• Managed Services
• IT Infrastructure (Servers, Networking, Endpoints)
• Cloud Solutions (M365, Azure, etc.)
• Cybersecurity solutions
• Strong knowledge of vendor channel models and distribution networks
• Experience building and managing a sales team
• Track record of achieving multi-million-pound revenue targets

Key Skills & Competencies

• Strategic thinker with strong commercial acumen
• Hunter mentality with leadership capability
• Excellent negotiation and closing skills
• Strong financial awareness (margin, rebate, recurring revenue models)
• High energy, resilient, and target-driven
• Strong CRM and pipeline management discipline

Desirable

• Existing vendor relationships
• Experience scaling an MSP business
• Knowledge of UK mid-market and SME sectors

Success Metrics

• Revenue growth
• Increase in recurring revenue
• Gross margin improvement
• Vendor incentive optimisation

Candidate Profile

• We are looking for a driven, commercially astute Sales Director who understands both the Technical and Financial drivers of an MSP and IT reseller business. The ideal candidate will combine strategic leadership with hands-on sales execution.