CRM Activation & Audience Manager
Job Description
Activation & Audience Manager
Location: Hybrid
Salary: Competitive
Why Apply?
Are you an experienced CRM professional with a passion for customer activation, audience strategy and data-driven marketing? This is an opportunity to join a growing consultancy that partners with leading brands to deliver sophisticated CRM and marketing technology solutions.
Working alongside experts in digital, data and marketing, you'll play a key role in designing personalised customer journeys, activating audience strategies and helping clients maximise the value of their CRM platforms.
Responsibilities
- Design, build and optimise multi-channel CRM campaigns across email, SMS, push notifications and in-app messaging.
- Build audience segmentation strategies using first-party customer data and behavioural insights.
- Deliver personalised customer journeys using Salesforce Marketing Cloud and Braze.
- Develop dynamic content using AMPscript, Liquid and audience attributes.
- Manage campaign QA, audience validation, testing and optimisation to ensure successful delivery.
- Create audiences for paid media activation using Salesforce Marketing Cloud Advertising Studio.
- Analyse campaign performance, identify optimisation opportunities and present recommendations to stakeholders.
- Work closely with data, technology, product and marketing teams to deliver integrated CRM programmes.
- Support GDPR-compliant audience management, consent processes and customer data governance.
Requirements
- 4+ years' experience delivering CRM marketing automation campaigns.
- Strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Audience Builder, AMPscript and SQL.
- Commercial experience using Braze, including Canvas, Segments and Liquid personalisation.
- Strong SQL skills for audience creation, segmentation and campaign analysis.
- Experience building customer journeys across multiple digital channels.
- Excellent understanding of audience segmentation, life cycle marketing and CRM best practice.
- Knowledge of GDPR, PECR and consent management.
- Strong analytical skills with the ability to translate campaign data into actionable insights.
- Excellent stakeholder management and presentation skills.
Desirable
- Salesforce Marketing Cloud certifications.
- Braze certification.
- Power BI experience.
- HTML/CSS knowledge for email development.
- Experience working with CDPs, marketing data platforms or data warehouses.
- Background within consultancy, E-commerce or fast-paced commercial environments.
What's in it for me?
- Competitive salary
- 25 days' annual leave, plus 3 additional days between Christmas and New Year
- Private healthcare
- Pension scheme
- Flexible benefits, including an electric car leasing scheme
- Hybrid working
- Ongoing learning and career development
- A collaborative, supportive culture with regular team events and social activities
If you're looking for an opportunity to work on complex CRM programmes, deliver data-led customer experiences and help shape the future of marketing activation, we'd love to hear from you.
Equal Opportunities
Our client is committed to creating a diverse and inclusive workplace. Applications are welcomed from all suitably qualified candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.