Content and Social Media Marketing Coordinator

Content and Social Media Marketing Coordinator

Pay: £28,000 – £30,000 per year

About Our Client

Our client is an innovative online marketplace connecting Freelancers (e.g. Designers, Developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of Developers and Designers, they are seeking a dynamic Social Media and Content Marketer to drive brand awareness and user engagement.

Role Overview

As the Social Media and Content Marketer, you will be responsible for building the company's brand presence and attracting Freelancers and Buyers through compelling social media campaigns and content. You'll manage influencer and YouTuber partnerships to amplify reach, reporting to the Marketing Manager and collaborating with the SEO Specialist, Performance Marketer and the development/design teams to align campaigns with the platform's launch goals.

Key Responsibilities:

• Develop and execute social media campaigns on LinkedIn, Instagram, and Twitter/X to attract Freelancers and businesses, driving traffic and sign-ups.
• Create engaging content (e.g. posts, videos, infographics) showcasing the platform's benefits (e.g. intuitive UX, competitive pricing), collaborating with the UX/UI team for visuals.
• Identify and manage micro-influencer and YouTuber partnerships in freelancing/tech niches, negotiating collaborations and ensuring brand-consistent content.
• Engage online communities (e.g. Twitter/X, freelancing groups) to generate buzz and foster a sense of community around the platform.
• Produce content such as blogs and case studies to build trust and encourage platform usage.
• Track campaign performance using tools like Hootsuite and Google Analytics, reporting weekly to the Marketing Manager.
• Optimise social media and influencer campaigns based on data (e.g. shift focus to high-performing platforms like Instagram).
• Collaborate with the Digital Marketing Specialist to align social media with PPC/SEO efforts and with the Email Marketing Specialist to repurpose content for email campaigns.
• Work with the Laravel, Vue.js, Flutter, and UX/UI teams to ensure content reflects platform features and branding.

Qualifications:

• 2 – 4 years of experience in social media marketing and content creation, ideally in tech startups or e-commerce/marketplace platforms.
• Proven success managing social media campaigns and influencer partnerships.
• Proficiency in tools like Hootsuite, Canva, and Google Analytics for campaign management and tracking.
• Strong content creation skills (e.g. writing blogs, producing videos, designing visuals).
• Ability to engage online communities and build brand presence in a fast-paced environment.
• Immediate availability.
• UK-based or authorised to work in the UK.

Preferred Skills:

• Experience with two-sided marketplaces or freelance platforms.
• Email marketing experience (MailChimp).
• Familiarity with influencer marketing tools (e.g. HypeAuditor).
• Creative storytelling and visual design skills to craft compelling content.

How to Apply

Please include your CV and a link to your portfolio (creative storytelling and visual design skills) as part of your application to support your experience and suitability for the role.

Please note that on the day of the interview, the candidate will complete a 60-minute digital assessment focused on core marketing principles, followed by a chat with the HR members.