CRM Manager

Location: Banbury (3 days office / 2 days home)Salary: £55,000 We're looking for an experienced CRM Manager to take ownership of a well-established CRM function and lead it into a more proactive, commercially focused future. This is a hands-on, operational leadership role where you'll manage a small CRM team, improve processes, drive adoption across the business and ensure the CRM delivers real commercial value - from lead generation through to customer lifecycle management.

The CRM function is in place, but the team has historically worked reactively. The business is now looking for a strong people leader who can empower the team, introduce clearer structure and planning, and elevate how CRM supports sales, marketing and operations. You'll have strong senior stakeholder backing, visibility across departments, and the chance to genuinely shape how CRM is used across the organisation.

• Own and lead the CRM strategy and day-to-day operations
• Manage and develop a CRM team of 3, shifting the mindset from reactive to proactive
• Drive process improvement, efficiency and change initiatives
• Lead annual CRM planning with a strong commercial focus
• Develop dashboards, reporting and insights to support decision-making
• Work closely with Sales, Marketing, Customer Support, IT and Master Data teams
• Manage CRM integrations with Microsoft Dynamics 365 and SAP
• Support and enhance lead generation and CRM-driven communications
• Deliver hands-on training to improve CRM adoption across the business
• Confidently manage stakeholders, including international teams, and push back where needed
• Act as the internal CRM champion and go-to expert

• Proven experience in an operational CRM Manager role (not CRM developer/admin)
• Strong people leadership and stakeholder management skills
• Experience improving CRM processes and driving efficiency
• Comfortable working at both strategic and hands-on level
• Background in B2B or B2C environments (either is fine)
• Experience in medium to large-sized businesses
• Strong understanding of CRM data, reporting and analytics
• Passionate about CRM and how it can support commercial outcomes

• Microsoft Dynamics 365 (preferred)
• Working closely with Master Data / SAP teams
• Dashboards, reporting and performance tracking
• Lead generation and CRM-led workflows

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