Sales Manager

About the Role

An established and fast-growing IT organisation is seeking a motivated Team Leader to take charge of leading a high-performing sales team while managing a personal portfolio of customer accounts.

This dual role is ideal for someone who thrives on leadership but still enjoys the buzz of hands-on sales. You'll guide a team of IT sales professionals, drive commercial performance, and play a direct role in growing revenue in a dynamic, supportive environment.

Key Responsibilities

Sales Leadership & Team Management

• Lead, motivate, and manage a team of 7-10 IT sales professionals.
• Set clear expectations, conduct 1:1s, pipeline reviews, and performance management.
• Coach the team on sales technique, account development, and channel best practice.
• Recruit, onboard, and develop new talent as the team expands.
• Foster an energetic, collaborative, and accountable team culture.

Player / Manager Responsibilities

• Manage and grow your own portfolio of customer accounts.
• Drive new business development through proactive sales activity.
• Lead by example across customer engagement, execution, and partner management.
• Balance personal sales targets alongside leadership duties.

Growth & Performance

• Deliver consistent revenue growth for the Northampton office.
• Embed sales processes aligned with organisational best practice.
• Support senior leadership with wider strategic initiatives and growth plans.

Channel & Customer Engagement

• Build strong relationships with vendors, distributors, and channel partners.
• Support the team in deepening customer relationships and expanding account coverage.
• Keep up to date with IT market trends, competitive activity, and vendor programmes.

Skills & Experience

• Proven IT sales experience, ideally within the IT channel (VAR, MSP, distributor, or vendor).
• Experience leading or mentoring a sales team (formal management experience desirable).
• Successful track record in a senior sales or player/manager role.
• Strong commercial awareness and ability to balance short-term and long-term goals.
• High energy, disciplined, and accountable approach.
• Excellent communication, coaching, and influencing skills.
• Strong CRM discipline and pipeline management capabilities.

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