Senior Digital Product Owner (Insurtech)

About GoShorty

GoShorty is a rapidly scaling insurtech and one of the UK’s leading short-term insurance providers - fast, flexible cover for when people need it. Our products span car, van, learner, taxi, motorhome and more, with policies starting from as little as one hour. We are stripping the friction out of traditional insurance by offering flexible short-term cover, leveraging deep data, and creating beautiful digital insurance experiences.

We’re a data-rich, digitally native business with a direct relationship with our customers across a growing product range, each with its own distinct audience and buying behaviour. We deliver highly optimised digital customer experiences through both our transactional website and our apps. At our core, we're a high volume eCommerce business selling insurance products to consumers.

We have strong foundations: comprehensive insurer partnerships providing broad underwriting footprints, a sophisticated digital marketing platform, rich first-party data, and a proprietary real-time trading technology stack.

We believe in giving people freedom, staying curious, always standing on your side, being relentless and keeping things simple. We’re looking for someone who brings those same values to the way they work.

The Role

This is an exciting opportunity to lead and grow our nascent digital product owner function. As the first dedicated product owner for digital customer experiences, you will own the end-to-end customer lifecycle across our web platforms and native iOS/Android mobile apps.

You will bridge the gap between complex insurance products and delightful, frictionless user experiences. This is a highly collaborative role partnering with our insurance, data science, marketing, commercial and engineering teams to scale our customer footprint and drive sales conversion, core retention and customer LTV metrics.

What You’ll Own

You will be responsible for our entire customer-facing digital experience across all our insurance product lines, bringing those products to life for our customers; driving ongoing engagement and repeat business.

Key responsibilities:

• Own the digital roadmap - Drive the vision, lifecycle strategy, and delivery for all consumer-facing channels (Web, iOS, Android). You will map competitor products, understand wider digital consumer and eCommerce trends, and understand exactly what drives a customer to buy our products over our competitors, and what keeps them coming back for more.
• Drive data-led conversio n - Map performance marketing acquisition, funnel metrics, app conversion rates and insurance KPIs to feature design, to boost quotes, sales and repeat business. Build hypothesis and test impact through continuous A/B testing and other feedback loops.
• Backlog and execution - Manage, refine, and prioritise the customer experience backlog to deliver the roadmap; translating complex business needs into precise user stories, clear acceptance criteria, and actionable developer tickets.
• Stakeholder champion - Collaborate with insurance product owners, marketing and compliance to ensure all digital touchpoints remain regulatory compliant while keeping user experience joyful and frictionless.

What We Are Looking For

You are a highly motivated and dynamic digital product owner with at least 5 years’ experience working in a fast-paced, product-oriented, consumer-facing fintech, insurtech, insurer or eCommerce business.

Key experiences and capabilities:

• Consumer eCommerce products - Demonstrable success scaling eCommerce trading sites and apps, improving sales conversion and commercial KPIs in the fintech or insurance domains or wider eCommerce businesses.
• App & web product pedigree - A proven track record of shipping highly rated native mobile apps and complex web applications. Experience with UX design including fluency with Figma or equivalent and working with 3rd party design agencies.
• Data-obsessed & KPI driven - Deep familiarity with consumer insurance metrics (e.g., funnel metrics, conversion rates, retention and repeat rates, CPA, LTV, and NPS).
• Conversion rate optimisation skills - Strong experience with CRO techniques, A/B testing and associated tool sets.
• Scale-up mindset - High adaptability, comfortable navigating ambiguity, and a history of working in fast-paced agile environments.

And ideally:

• Personal lines insurance domain fluency - Experience working within direct-to-consumer personal lines insurance, preferably motor insurance products.
• Local to Greater Manchester - Able to reliably commute to our Poynton office for in-person collaboration, sprint planning, and team workshops.

Why GoShorty

GoShorty is a small company by design. There’s no sprawling org chart, no layers of sign-off, and no sense of being a cog in a machine. Everyone gets involved in everything - because the work is better for it, and because that’s just how we operate.

The team genuinely like each other, and that shows. We socialise regularly - from impromptu nights out to a summer party and business year kick off and an epic Christmas trip that’s become something of a tradition (Munich last year, Dublin the year before). These aren’t tick-box team events; they’re something people really look forward to.

The pace here is real, and people care deeply about what they’re building. That means the team tends to stay connected and engaged beyond the standard nine-to-five - not because they’re told to, but because they’re invested in making GoShorty a success. If you’re the kind of person who finds that energising rather than draining, you’ll fit right in.

Why This Role

This is an exciting opportunity to join an ambitious, scaling insurtech as we expand our product offerings and distribution channels, taking ownership of and shaping a new function within the business as our first dedicated digital product owner.