Sales Development Representative - AI Technology

We are looking for Sales Development Representatives with 1+ years experience, to join the fastest growing Scottish AI startup, Wordsmith AI. This is to join as a Sales Development Representative based in Edinburgh.

Wordsmith AI is the fastest-growing Scottish startup to reach a $100m valuation. Founded just 18 months ago, the company has already secured significant Series A funding led by Index Ventures and is trusted by global names such as Trustpilot, Deliveroo, Remote.com, Multiverse, and Docplanner.

Wordsmith is building the world's first Legal Enablement Platform — an "air traffic control system" for in-house counsel and legal teams. With fleets of AI agents, the technology helps general counsels cut deal cycles, scale their expertise across the business, and transform legal from a bottleneck into a growth engine. Backed by investors and governments alike, Wordsmith is at the forefront of the $50bn legaltech market set to reshape how enterprises work.

G MASS Consulting are proud to be partnering with Wordsmith for their Q4 intake of Commercial Sales Development Representative Associates. Our ambition is global. To achieve it, we are assembling a commercial team that is as ambitious and high-calibre as the markets we serve.

Why Wordsmith?

This is not a typical early-career role. It is a rare associateship designed for high performers who want to launch a career at the intersection of sales, growth, and AI.

If you have proved yourself in a demanding environment and want to accelerate into B2B SaaS, Wordsmith offers a training ground, a platform, and a trajectory few companies can match.

The Role

The Commercial Associate program is a selective entry point into B2B SaaS sales and growth at the highest level. You'll gain rigorous training, steep responsibility, and a fast track into leadership.

As an Associate, you'll learn how to sell in an AI-native world — combining classical sales excellence with the leverage of cutting-edge technology. You'll rotate across the key levers of modern go-to-market:

• Outbounding: Designing and executing targeted campaigns at senior executives.
• Lead Nurturing: Building relationships and trust with prospective clients.
• Direct Sales Execution: Supporting and owning elements of the enterprise sales cycle.

From this foundation, you will have clear pathways into roles as an Account Executive, Growth Strategist, or even Legal Engineer — a new profession born out of the AI revolution.

What You'll Do

• Execute high-impact outbound strategies to win enterprise-level opportunities.
• Nurture and develop prospects, guiding them through the pipeline.
• Take responsibility for parts of the sales process, building toward full deal ownership.
• Apply AI tools to prospect faster, sharpen messaging, and scale commercial impact.
• Collaborate with senior leadership on go-to-market strategy and execution.
• Deliver projects that directly influence Wordsmith's revenue and trajectory.

Requirements

• Experience: SDR / BDR / Inside Sales professionals (1-2+ years) in software, SaaS, AI, legaltech, or compliance industries — ideally with experience selling to institutions or knowledge workers (not retail).
• Professional environments in (consulting, finance, law, or similar) who are motivated to pivot into sales and growth.

Skills:

• Exceptional communication and influencing ability.
• Structured analytical and problem-solving skills.
• Proven resilience and stamina under pressure.
• Organised, disciplined, and results-oriented.

Mindset:

• Ambitious, entrepreneurial, and hungry to win.
• Energised by pace and intensity.
• Motivated by impact and ownership.
• Dedicated team player, we win together or not at all.

Benefits

• Compensation: £30,000 + £15,000 bonus (£45,000 OTE)

• Elite Training: Rigorous development in enterprise SaaS sales, growth strategy, and AI-native workflows.
• Career Trajectory: Fast track into Account Executive roles, growth leadership, or legal engineering.
• Exposure: Direct collaboration with senior leadership and access to top-tier clients.
• Momentum: A seat on one of Europe's most ambitious AI companies at a formative stage.
• Culture: High-performance, high-energy, defined by ambition and excellence.

This role is based in Edinburgh and is 5 days a week in the office. Please only apply if you're based in Edinburgh or willing to relocate by October.