Product Marketing Manager
The Role
This is a high-impact role at the heart of the company's product marketing function.
The successful candidate will own the end-to-end loop from product development to market - creating launch plans, coordinating cross-functional teams, and tracking success metrics from initial awareness through to user adoption.
They will work closely with the Product Marketing Lead and Product Marketing Executive to ensure the go-to-market strategy is cohesive, feedback loops are rapid, and every launch delivers clear, measurable business impact.
Acting as the key connector between Product, Marketing, Sales, and Customer Success teams, they will ensure each product release is effectively communicated, rigorously measured, and widely adopted.
Key Responsibilities
- Go-to-Market & Launch Execution Develop and manage comprehensive go-to-market plans for new products and major feature releases. Activate and align cross-functional teams across Product, Marketing, and Sales to deliver consistent execution, unified messaging, and quantifiable results.
- Adoption & Insight Loop Collaborate with Product Managers to define key success metrics (e.g., feature adoption rates, time-to-value, user satisfaction). Establish systematic processes for capturing insights and create structured feedback channels between Customer Success, Product Marketing, and Product teams to guide roadmap priorities and inform enablement materials.
- Enablement & Process Excellence Develop and maintain high-quality enablement resources (such as product decks, one-pagers, playbooks, and FAQs). Standardise the launch-to-adoption workflow with clear validation checklists and post-launch review processes. Promote accountability across teams to maintain strong release discipline and hygiene.
- Messaging & Market Readiness Partner with the Product Marketing Lead to refine product positioning and messaging. Translate complex technical capabilities into clear, compelling customer narratives. Support internal education efforts around product capabilities, performance confidence, and transparency.
- Performance Tracking & Communication Track and maintain visibility into success metrics from launch through to sustained adoption. Produce clear summaries of adoption trends and performance. Regularly share updates and insights with stakeholders across Product, Marketing, and executive leadership to influence future go-to-market priorities.
What They Are Looking For: applications are encouraged from candidates who:
- Have 2+ years of experience in Product Marketing, Product Operations, or Growth roles within B2B SaaS environments.
- Demonstrate proven ability to plan and execute product launches end-to-end, with strong ownership, clear accountability, and disciplined timelines.
- Excel in roadmap management, including stage-gate processes, tight deadline adherence, and consistent follow-through.
- Have hands-on experience creating enablement assets that make complex products accessible and understandable.
- Are comfortable analyzing data and customer insights to inform strategic decisions.
- Bonus: Familiarity with marketing measurement frameworks (e.g., MMM, MTA), or adtech/performance marketing concepts.
- Bonus: Practical experience with common GTM and analytics tooling (e.g., GA4, e-commerce platforms, CRM systems, project management tools like Notion or Jira, and enablement platforms).