Senior Customer Insight & Data Manager

Senior Customer Insight & Data Manager

We're looking for a strategic and hands-on Senior Customer Insight & Data Manager to lead a customer-first transformation. You'll champion the voice of our guest harness CRM and loyalty data, and turn insight into action that fuels growth.

You'll lead a team of two and own all customer data and insight touchpoints - from qualitative research to advanced analytics - distilling complex data into compelling stories that influence stakeholders across the business.

What You'll Do

• Lead and develop the customer insight team to deliver actionable insights
• Own Bloomreach data analysis to power CRM and loyalty strategies
• Drive segmentation, event tracking, and workflow integrations
• Champion experimentation: A/B testing, regression, CLV, churn prediction
• Lead brand health tracking and competitor analysis
• Create guest avatars and embed segmentation across the business
• Design and deliver ad hoc research (quant + qual, digital + face-to-face)
• Provide insight fuel for annual planning and strategic initiatives
• Manage agency partners and ensure insights drive commercial impact

What You'll Bring

• SQL is a must - strong ability to query relational databases, aggregate data, and optimize queries
• 5+ years in customer insight, data analytics, and research
• Mastery of Bloomreach Engagement Platform (3+ years preferred)
• Proven ability to lead teams and influence senior stakeholders
• Deep understanding of CRM, loyalty, segmentation, and customer lifetime value
• Exceptional storytelling and presentation skills
• Passion for guest-first thinking and data-driven decision-making

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