Marketing Executive

Marketing Executive

Full time, Permanent role

B2B Marketing

Monday to Friday 8:30am – 5pm, office based

Up to £35,000 per annum

Basingstoke

About our client

Our client is someone we know extensively and have a strong relationship with. They are a leading provider of innovative media tech solutions, helping businesses connect, communicate, and collaborate more effectively. They are passionate about delivering exceptional experiences through technology and are looking for a proactive and creative Marketing Executive to join the business and support their growing marketing efforts.

Requirements needed to apply for this Marketing Executive position

• Happy to work in an office environment Monday to Friday (Our client is a very team orientated and like to have everyone onsite to keep a great company culture)
• 3+ years of experience in a digital marketing or content-focused role.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Proficiency with CMS platforms (e.g. WordPress), email marketing tools (e.g. Mailchimp), and social media management.
• Strong writing, editing, and communication skills.

Your key responsibilities as Marketing Executive (the fun bit!)

Marketing Planning & Budget Management

• Assist in the development of the annual marketing plan in alignment with business goals.
• Support the allocation and tracking of the marketing budget, ensuring cost-effective use of resources.
• Monitor campaign spend and provide regular budget performance reports.

Website Content & Development

• Maintain and update website content to ensure accuracy, relevance, and SEO optimization.
• Collaborate with internal teams and external web development agencies on website enhancements, creating and publishing new pages.
• Monitor website performance and user engagement using analytics tools.

Email Campaign Management

• Plan, create, and execute targeted email marketing campaigns.
• Segment audiences and personalize content to improve open and click-through rates.
• Track campaign performance and report on key metrics.

Social Media & Blog Content

• Manage and grow our clients presence across social media platforms (LinkedIn, X, Facebook, Instagram, You Tube).
• Develop and schedule engaging content aligned with brand voice and marketing goals.
• Write and publish blog posts that support SEO and thought leadership initiatives.

SEO & Campaign Development

• Work with external SEO agencies to improve organic search performance and keyword rankings.
• Coordinate with agencies and internal stakeholders to develop and execute integrated marketing campaigns.
• Ensure all campaigns are aligned with brand strategy and business goals.

Vendor & Partner Collaboration

• Liaise with external vendors and partners to plan and deliver joint marketing initiatives utilising MDF funds available.
• Manage timelines, deliverables, and budgets for collaborative campaigns.
• Evaluate vendor performance and campaign effectiveness.

Other

• Career development
• Onsite parking
• 23 days holiday Banks (3 days set aside between Christmas & New Years 1 day for your birthday)
• Pension scheme

Embracing diversity in all its forms, our client is an equal opportunity employer. They welcome individuals from all walks of life, irrespective of race, gender, age, disability, sexual orientation, religion, or belief.

By applying through Green Folk Recruitment, you consent to share your information with our client for recruitment purposes. We handle your data with care, aligning with our privacy policy for recruitment-related activities. Please be informed that all final hiring decisions rests solely with our client. Should you have any inquiries, kindly direct them to Green Folk Recruitment for a transparent and streamlined recruitment experience. Green Folk Ltd is acting as a recruitment agency in relation to this vacancy.