Senior Product Manager

Senior Product Manager – Web & UX

Via Futurehead's recruitment

Futureheads is extremely excited to have partnered with Greenpeace exclusively to hire a

senior product manager.

Greenpeace is one of the world’s most recognised environmental organisations, fighting

for climate justice, nature, and a fairer world. This role is a chance to bring your product

craft to a mission-driven team and help millions of people connect with Greenpeace’s

campaigns, content, and community online.

As Senior Product Manager for Web & UX, you’ll own the strategy, roadmap, and

delivery for Greenpeace UK’s flagship web experience. You’ll shape how people

discover the organisation, learn about the issues, take action, donate, and stay engaged

over time – working at the point where UX, content, fundraising, and campaigning meet.

You’ll sit in a collaborative, cross-functional digital team, working closely with UX,

content, engineering, data, campaigns, fundraising, and mobilisation. This is a

hands-on, visible role: you’ll be as comfortable in the detail of a backlog as you are

facilitating workshops, influencing stakeholders, and connecting web work to wider

organisational strategy.

What you’ll be doing

• Own the web product vision and strategy for Greenpeace UK’s main site and

key web journeys, setting a clear direction that balances audience needs,

campaign impact, and organisational priorities.

• Turn strategy into a prioritised, outcome-focused roadmap, with a

well-maintained backlog that is grounded in data, user research, and

stakeholder input.

• Lead end-to-end delivery of web and UX improvements: from discovery and

problem framing through to scoping, delivery, launch, and iteration.

• Partner with UX, content, campaigns, fundraising and mobilisation teams

to design and optimise journeys that deepen engagement – for example,

actions, sign-ups, donations, and supporter onboarding flows.

• Use analytics, testing and research (quant and qual) to understand behaviour,

identify opportunities, and measure the impact of changes on conversion,

engagement and experience.

• Provide digital delivery leadership: evaluating and procuring platforms or tools,

working with agencies and suppliers, and ensuring projects with multiple

dependencies land cleanly.

• Build strong, trusted relationships across a matrix of stakeholders, helping

teams with different priorities move quickly while maintaining coherent

standards and a joined-up web experience.

• Facilitate workshops, roadmap sessions, and show-and-tells that bring people

along with the product direction and make trade-offs transparent.

• Support and mentor colleagues (for example, product analysts, coordinators, or

contributors from other teams) to build product and digital capability across

the organisation.

What we’re looking for

You don’t have to tick every box to apply, but you’ll bring most of:

• Web product management expertise – you’ve owned and delivered a web

product or major web area, including roadmap ownership, backlog

management, and demonstrable impact on UX and conversion.

• A strong grasp of UX and CRO principles, and experience turning user research

and insight into clear product decisions and prioritisation.

• Audience- and mission-focused product thinking – you’re motivated by how

digital products can build relationships, inspire action, and connect people to a

cause or community, not just drive transactions. Experience in nonprofit,

campaigning, membership, or community-driven contexts is a plus but not

essential.

• Solid digital delivery and operational leadership – you’ve managed the moving

parts of complex digital work (platform choices, vendor management, technical

trade-offs, multiple dependencies) and can speak confidently with developers

and technical partners.

• Experience working in a matrix / cross-functional environment, influencing

through expertise and relationships rather than hierarchy, and navigating

competing priorities constructively.

• Evidence of people and task leadership – directing, mentoring or coaching

others, coordinating work, and helping teams focus on what matters most. Line

management experience is helpful, but not required.

• Strong communication, facilitation and documentation skills: you write and

speak clearly, structure conversations well, and can create concise

requirements, specs, and decision/risk logs.

• A collaborative, curious mindset: organised, analytical, comfortable with

ambiguity, and happy to test, learn, and iterate rather than chase perfection.

Working with Greenpeace UK

Greenpeace UK offers a supportive, mission-driven environment with strong benefits

and a real commitment to staff wellbeing, learning and inclusion. There is a clear

organisational strategy and an ambitious digital agenda, and this role will have a

meaningful voice in how the web product evolves to support that.

Diversity, inclusion and how we’re recruiting for this role

Greenpeace UK and Futureheads are committed to equity, diversity and inclusion in

this process. We know that people of colour and candidates from other

under-represented backgrounds are significantly under-represented in the

environmental sector, especially in digital and leadership roles, and we are actively

working to change that.

As part of Greenpeace UK’s anti-racism and representation commitments, this role

sits within a recruitment process that includes:

• A Guaranteed Interview Scheme for candidates who identify as people of

colour and meet the essential criteria for the role.

• An Equal Opportunities form to help monitor who we are reaching and how we

can improve. This form is anonymous and is not linked to your application or

used in selection decisions.

In addition, the application process will include a small number of voluntary qualifying

questions. These are designed to help us understand who is engaging with the role and

to ensure we source and shortlist with diversity, equity and inclusion in mind. Your

answers are confidential and will be handled in line with Greenpeace UK’s diversity and

anti-racism policies; they will never be used to downgrade or exclude you. Please

answer them truthfully if you feel comfortable doing so.

If you have any access needs or would like to discuss adjustments to the process,

Futureheads and Greenpeace UK will be happy to accommodate wherever possible.