Head of Sales

An exciting opportunity has arisen with our client, for a hands-on Head of Sales – evolving in to Sales Director, for an exciting SaaS Technology company in South Wales.

The Opportunity:

We're looking for a commercially driven, hands-on Head of Sales with a SaaS sales background to lead and scale a B2B sales function as the company accelerate growth in the UK. This is a pivotal leadership role, responsible for accelerating revenue growth from a digital platform.

You’ll take advantage of a well-defined opportunity, with strong product-market fit alongside growing demand for digital skills. As a key member of the leadership team, you’ll shape the go-to-market strategy, manage major client and partner relationships and help unlock ambitious growth.

This role is ideal for an experienced and dynamic sales leader who thrives in a fast-moving, data driven environment and is excited by the challenge of scaling a portfolio of digital-centric products and services, ripe for growth exploitation.

Key Responsibilities:

• Manage key customer relationships and take personal responsibility; acting as the senior commercial contact for high-value and enterprise-level accounts.
• Lead, coach and performance manage a growing team of Business Development Executives, developing growth mindsets within a conversion culture.
• Own and optimise revenue across a portfolio of digital products; targeting priority market segments.
• Exceed ambitious targets for a SaaS product.
• Develop strategic and commercial partnerships, identifying new revenue streams and routes to market.
• Report confidently at a senior level on pipeline health, sales performance, and revenue forecasts, providing market intelligence and making accurate recommendations.
• Collaborate closely with marketing and product teams to maximise lead generation, helping to shape and execute a joined-up go-to-market strategy.
• Use HubSpot CRM effectively for goal and pipeline management, reporting, and sales workflow optimisation.
• Represent the company externally, attending events, conferences, and strategic partner meetings to build brand visibility and influence.

Personal Qualities:

• Ability to promote the Company values and behaviours and lead by example.
• Ability to express ideas succinctly and clearly, both verbally and in written work.
• Passionate about achieving high levels of excellence and achievement.
• Able to demonstrate a clear commitment to high standards and the ability to drive continuous improvement.
• Highly professional and motivated with high levels of commitment and confidentiality.
• Self-motivated, with the ability to work proactively using own initiative.
• Ability to establish good working relationships with a wide range of people.
• Ability to prioritise work and manage competing demands.
• Ability to work as part of a team.

Essential Requirements:

• At least 5 years' experience successfully leading and scaling B2B sales teams, ideally within a SaaS or digital services environment.
• Experience selling to public and private sector, navigating mid length sales cycles with varied buyer personas (HR, L&D, Ops, IT, C-Suite).
• Demonstrated ability to consistently deliver against revenue targets, with a strong grasp of pipeline development and forecasting.
• Strong understanding of solution/consultative selling techniques
• Skilled at coaching and developing salespeople, fostering a high-performance culture with clear KPIs and accountability.
• Comfortable managing high-value client relationships at a senior stakeholder level.
• Highly proficient with Hubspot CRM or similar.
• Excellent communication, presentation, and stakeholder management skills, both internally and externally.
• Self-starting, commercially-minded, and able to thrive in a fast-paced, evolving scale-up environment.
• Confidence in data-driven sales leadership, using metrics to inform decisions and continuously improve performance.
• Demonstrated understanding & ability to contribute to broader product, marketing and organisational strategy

Desirable (but not essential) Requirements:

• Experience implementing or scaling a SAAS business to achieve multi-million revenues.
• Demonstrable experience strategising, owning and successfully implementing sales strategies that delivered results.
• Welsh speaker.

The Package:

- Basic salary of £65,000-£70,000 per annum (negotiable depending on depth of experience)

- Uncapped bonus structure

- Structured pathway to becoming Sales Director

- Hybrid working

- Great benefits package!

Please apply within or contact Ash from Greystone Consulting Group to discuss further.

Telephone: 02921 880 588

Email: ash@greystone-consulting.co.uk