Data Product Owner/ BA

Role: Data Product Owner / BA
Location: UK-based - remote / flexibility to travel to clients site ( Southampton)

We're looking for an experienced Data Product Owner / BA to help shape and deliver the strategy for a suite of digital growth and technical experience platforms. This role sits at the intersection of data, experimentation, adtech/martech and UX, and will suit someone who is confident operating with senior stakeholders, technical teams and external partners.

In this role you will work closely with senior product and engineering leaders to define future requirements, manage and socialise backlogs and roadmaps, and ensure that complex technical capabilities are clearly understood across the business. You will be a key point of contact for stakeholders, turning their challenges into structured, technically feasible requirements and helping to prioritise work that delivers measurable impact.

Key responsibilities:

• Develop, refine and document the strategy and future requirements for digital growth and technical experience platforms.
• Own and maintain backlogs and feature roadmaps, ensuring they align to strategy and are well communicated beyond the immediate team.
• Engage regularly with stakeholders across marketing, product, analytics and external agencies to understand their needs, pain points and opportunities.
• Translate business problems into clear, technically robust requirements and user stories for developers, data/analytics engineers and platform teams.
• Challenge and validate stakeholder requests for technical feasibility and impact, working with platform owners and engineering leads before commitments are made.
• Produce roadmaps, vision and strategy documents that explain complex areas such as experimentation/CRO, data & analytics, adtech/martech, customer data platforms, real-time event streaming and data pipelines in a stakeholder-friendly way.
• Support governance and clarity of roles and responsibilities around core platforms, and help embed effective ways of working across cross-functional teams.
• Collaborate with UX/design to ensure the global design system is integrated into technical delivery and adoption is supported across the digital experience.

About you:

• Strong experience as a Data Product Owner, Senior Business Analyst or Consultant in a digital, data, martech/adtech or experimentation environment.
• Proven track record of working with senior stakeholders, gathering and challenging requirements, and turning them into actionable backlogs and roadmaps.
• Comfortable operating with technical teams and discussing topics such as experimentation, ad platforms, CDPs, event streaming and data pipelines (specific tools not essential, but conceptual understanding is).
• Excellent communication skills, able to simplify complex technical topics and build alignment across varied stakeholder groups.
• Highly organised, with strong documentation, prioritisation and planning skills, ideally within Agile or hybrid delivery models.
• Self-starter who can absorb direction-setting activities from senior leaders and help keep teams focused on the highest-value work.
• Has previous experience as a contractor