SEO Manager

Large UK Consumer Business | Digital Investment | Sunderland (Onsite)\

We are currently working with a large UK consumer business that is investing heavily in its digital capability, particularly around how it performs across both traditional search and emerging AI driven discovery.

They are looking to appoint an SEO & AI Search Manager to lead how the brand is surfaced, understood, and cited across search engines and generative platforms.

This role sits at the intersection of SEO, content, and AI.

The focus is on driving high intent organic visibility, improving how content is interpreted by search and AI engines, and delivering measurable impact on traffic, pipeline, and revenue.

The role will involve:

• Driving organic growth across high intent, revenue generating search terms

• Shaping SEO strategy across both traditional search and AI driven environments

• Leading keyword strategy, content gap analysis, and on page optimisation

• Improving how the brand is interpreted through structured data and entity optimisation

• Tracking performance across SEO and AI visibility metrics

• Conducting competitive analysis across search and generative platforms

• Working closely with product, paid, and digital teams to align activity

The type of profile likely to suit:

• Strong SEO background with an interest in AI search and evolving discovery trends

• Experience linking organic performance to commercial outcomes

• Understanding of structured data, content architecture, and technical SEO

• Comfortable working across both strategy and execution

• Curious, analytical, and open to testing new approaches

This is a role that reflects how search is evolving and will suit someone who wants to be at the forefront of that shift rather than operating purely in traditional SEO.

If you are interested in shaping how search evolves within a large consumer business, we would be keen to speak.