Web Developer (Webflow, Responsive UX, SEO/Performance) (City of London)

About the Role

Hypepatrol is a new culture-driven media startup spotlighting the trends, voices, and visuals shaping today — across style, music, streetwear, identity, and design. Built for a generation raised on creativity, not clickbait, we’re creating a digital home for curated content, meaningful community, and purpose-led commerce.

We’re looking for a freelance Web Developer to design, build, and launch our first public-facing website. This is a project-based role (~1 month) with a focused brief: deliver a clean, fast, mobile-first site that reflects our brand, supports content publishing, and enables monetisation from day one.

The ideal candidate has strong experience with platforms like Webflow , knows how to build responsive layouts that perform across devices, and can confidently implement SEO foundations and affiliate integrations.

Our audience is digitally native, culturally fluent, and values-led — aged 16–34+, moving between TikTok, IG, YouTube, and Discord. From curated drops to deeper storytelling, Hypepatrol brings together content, commerce, and community in a way that feels relevant, credible, and genuinely connected to the culture.

Responsibilities

• Design, develop, and launch Hypepatrol’s official website using Webflow (or comparable visual builder/CMS).
• Translate mockups and brand elements into a polished, responsive web experience.
• Create and configure CMS collections for content across Style, Music, Footwear, Culture, Lifestyle, Features, and Drops.
• Implement affiliate link support (via platforms like Skimlinks, Awin, LTK)
• Add newsletter sign-up and content submission forms (email, name, IG handle).
• Optimise for performance, mobile UX, and basic SEO best practices (e.g. load time, metadata, schema).
• Ensure clean structure and documentation to support future rebuild in React/headless CMS.
• Provide a handover guide and light post-launch support (e.g. small fixes or edits).

Requirements

• 3+ years of experience in front-end development or no-code platforms (e.g. Webflow, Framer).
• Proven ability to build clean, responsive websites with strong UX/UI thinking.
• Solid understanding of modular design, CMS structure, and SEO fundamentals.
• Familiarity with affiliate marketing tools (Skimlinks, LTK, etc.) and web analytics (Google Analytics, Search Console).
• Confident in performance optimisation (image compression, loading strategies, mobile testing).
• Strong communication, attention to detail, and ability to self-manage on a tight timeline.

Preferred Qualifications

• Experience designing/developing for editorial or culture-forward brands.
• Knowledge of modern front-end stacks (JavaScript, React, Tailwind — even if not used here).
• Familiarity with structuring sites for future scale (e.g. React or headless CMS migration).
• Experience with email platforms (Mailchimp, Flodesk, Beehiiv).

Timeline: ~4 weeks from project start date

Start Date: ASAP

If you think you’ve got what it takes, please apply directly via LinkedIn or email talent@hypepatrol.co.uk .

Please include:

• A short note on why this project interests you.
• Your CV and/or portfolio (with 2–3 relevant website links).
• Your availability over the next 2 weeks.
• (Optional) Your typical project rate or fee expectations.