Data and Insights Strategy Manager - Marketing
Are you passionate about using data to shape marketing strategy and influence business decisions?
We're partnering with a globally recognised entertainment brand to recruit an Interim Data & Insights Strategy Manager. This is a fantastic opportunity to lead the evolution of data-driven marketing, helping teams unlock actionable insights and maximise campaign performance across a portfolio of world-class content.
You'll act as the bridge between Marketing and Data teams, translating business challenges into data-led solutions while driving the adoption of self-service reporting and best-in-class analytics.
Key Responsibilities
- Lead the strategy and development of marketing reporting and insights.
- Own and enhance Tableau dashboards and self-service reporting capabilities.
- Work with multiple data sources to deliver meaningful, actionable business insights.
- Partner with Marketing, Media, Social and Data teams to improve campaign performance and measurement.
- Drive the first-party data strategy across CRM, web analytics and organic social.
- Define KPI frameworks and use analytics to optimise marketing investment.
- Champion data literacy by training stakeholders and promoting data-driven decision making.
- Support data governance, privacy and best practice across the business.
About You
- Proven experience in data, analytics or marketing insights.
- Strong Tableau expertise with experience creating dashboards and reporting solutions.
- Experience working with marketing data and digital campaigns.
- Excellent stakeholder management and communication skills.
- Comfortable translating business requirements into data projects.
- Knowledge of Snowflake, Datorama, SQL or APIs is advantageous.
This is an exciting opportunity to join a market-leading organisation where you'll influence strategic decisions, work with cutting-edge data technologies, and help shape the future of marketing analytics within a collaborative, high-performing team.
If you're an experienced data and insights professional looking for your next strategic leadership role, we'd love to hear from you.
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.