Analytics Manager

ANALYTICS MANAGER £65,000 + 10% BONUS HYBRID - LONDON (3 DAYS A WEEK)

Please note: this company is unable to offer sponsorship for this role. You must be based in the UK and have the right to work.

THE COMPANY

This global live entertainment business operates nearly 50 iconic venues across the UK, US, and Europe - from historic West End theatres to Broadway and Berlin. With a huge customer base and millions of ticket sales annually, they're building out a high-impact analytics function to drive smarter marketing, better customer experiences, and stronger business outcomes.

The culture is grown-up, fast-moving, and collaborative. You'll be joining a team that's expanding rapidly to meet global demand, with direct exposure to decision-makers and meaningful scope to shape the analytics strategy in the UK.

THE ROLE

This is a key leadership role in the UK analytics function, managing three direct reports across data science, BI and analysis. While you won't be deep in the code every day, you'll be deeply embedded in both the business and the data - prioritising workstreams, guiding delivery, and supporting the team as they scale.

You'll partner closely with marketing, CRM and performance teams, translating business needs into clear data projects and helping shape how marketing impact is measured globally. You'll also collaborate with the US analytics team and newly appointed Head of Analytics to align strategy across regions; with your focus squarely on the UK.

Projects will centre around email and app marketing, with a big focus on MMM, recommender systems, and customer modelling. MMM will be the priority for the next 12 months.

DAY TO DAY

• Lead UK analytics team (BI Developer, Data Analyst, Data Scientist)

• Oversee team priorities, coaching, and delivery standards

• Translate business questions into technical project scopes

• Champion analytics best practices across teams

• Support marketing teams with data-driven decision-making

• Collaborate with global analytics leads on shared initiatives

• Oversee and contribute to marketing measurement projects

• Focus areas: MMM, recommender systems, lift testing, propensity modelling

• Rough split: ~75% leadership / 25% strategic hands-on guidance

SKILLS + EXPERIENCE

Must haves:

• Strong background in marketing or performance analytics

• Experience leading or managing analytics teams

• Stakeholder management and communication skills

• Familiarity with MMM, customer modelling, and related techniques

• SQL, Python or R proficiency

Nice to have:

• Experience in live entertainment, ticketing, or consumer-focused businesses

• Familiarity with CDPs or marketing automation platforms

• Passion for theatre, live events, or the arts