CRM Analyst

CRM Analyst London | 35k + Bonus + BenefitsThis is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.The Company They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.The Role As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.Responsibilities include:* Defining and building customer audiences for CRM and digital marketing campaigns* Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations* Creating and maintaining data fields and aggregations to support campaign targeting* Supporting the optimisation of CRM data and audience segmentation strategies* Automating reporting processes and enhancing dashboard functionality* Ensuring data quality, governance, and compliance within customer targeting activities* Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns* Identifying opportunities to improve campaign execution and marketing ROI Your Skills & Experience* Strong experience using SQL for data extraction, manipulation, and analysis* Experience supporting CRM, lifecycle marketing, or customer targeting activities* Ability to analyse large datasets and translate findings into business recommendations* Knowledge of campaign performance analysis and customer segmentation* Experience working with reporting tools and dashboards* Strong problem-solving skills and excellent attention to detail* Ability to manage multiple priorities in a fast-paced environment* Strong stakeholder management and communication skills What They Offer* Competitive salary* Performance-related bonus* Generous pension contribution* Private healthcare* Enhanced family leave policies* Additional wellbeing allowance and wellbeing support* Comprehensive holiday entitlement* Ongoing learning and development opportunities* Clear career progression within a growing analytics and marketing function How to Apply If you're a CRM Analyst with strong SQL and campaign analytics experience and are looking for an opportunity to make a measurable impact, apply today through Harnham.