CRM Developer

Location: Hybrid - 2x/month in Burton-on-Trent Salary: Up to £45,000

A national retail and hospitality group is scaling its in-house CRM function as part of a broader digital transformation. With continued investment in data and campaign automation, the team is focused on delivering timely, accurate, and high-impact CRM communications at scale.

This is a technically focused CRM Developer position responsible for building and deploying multi-channel campaigns. You'll join a centralised CRM team and take ownership of campaign execution-ensuring journeys are launched accurately, meet targeting requirements, and follow best practices across data and segmentation. Braze is the core CRM platform, and hands-on experience with it is essential.

• Build and deploy CRM campaigns using Braze

• Code dynamic emails and content modules using HTML, CSS, JavaScript, and Liquid

• Ensure campaigns meet QA, regulatory, and segmentation standards

• Collaborate across CRM, marketing, and analytics teams

• Troubleshoot data and logic issues impacting campaign performance

• Support integration and testing with external partners when required

Essential:

• Proven experience deploying campaigns in Braze (core platform)

• HTML, CSS, JavaScript, and Liquid coding skills

• Experience working with dynamic segmentation and data-driven CRM builds

• Strong QA focus and attention to technical detail

Desirable:

• Retail or agency CRM experience

• Familiarity with multi-channel CRM delivery (email, push, in-app)

• Understanding of CRM data pipelines and logic

• Salary up to £45,000

• Join a team at the centre of a digital transformation programme

• Work with Braze at scale across national campaigns

• Flexible hybrid working - only 2 days/month onsite

Send your CV to Daniel Abbasi via the Apply link on this page or connect directly to learn more.