CRM Executive

CRM Executive

Liverpool (Hybrid - 2x Days a Week in Office)

£30,000-£35,000

Join an iconic British betting and gaming brand as it continues its digital transformation and builds a high-performing commercial team!

THE COMPANY

One of the UK's oldest names in sports betting and gaming is modernising its business after more than a century in operation; having evolved from a traditional, paper-based business into a digital-first brand, the company now offers sportsbook, casino, and free-to-play products under a renewed growth strategy. With transformation at the heart of everything they do, they're expanding their CRM and marketing teams to deliver a best-in-class player experience across every touchpoint!

THE ROLE

As CRM Executive, you'll play a key role in delivering multi-channel CRM campaigns across email, SMS, and push notifications, helping to engage, retain, and re-activate customers across multiple products. You'll join a small but growing CRM team (Head of CRM and CRM Manager), working alongside an agency partner to deliver impactful, data-driven communications, and you'll be responsible for:

• Building, testing, and deploying CRM campaigns using Xtremepush and agency support
• Managing campaigns end-to-end across email, push, and SMS
• Using segmentation and personalisation to drive engagement and retention
• Carrying out QA and reporting to ensure accuracy and compliance
• Using basic HTML to edit and update templates (no coding required as you'll utilise drag-and-drop tools)
• Collaborating with wider marketing, product, and design teams to align messaging
• Contributing to a subscription-based product model with regular communications and offers

YOUR SKILLS AND EXPERIENCE

• Hands-on CRM experience

THE BENEFITS

• £30,000-£35,000

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page