CRM Executive

CRM Executive

London - hybrid, 3 days per week)

Up to £35,000

This is an excellent opportunity for a CRM Executive to join a well-established omnichannel retailer investing heavily in digital growth and customer engagement. Working within a growing CRM team, you will play a key role in delivering email marketing campaigns, driving customer retention, and helping shape CRM strategy through data-led insights and testing initiatives.

The Company

They are a recognised retail brand with a strong presence across stores and ecommerce channels. The business is continuing to invest in digital transformation, customer experience, and CRM capabilities to support long-term growth. You'll join a collaborative marketing function where CRM is a key strategic channel, working alongside experienced CRM professionals in a supportive environment. Their culture encourages innovation, creativity, and continuous improvement.

The Role

As a CRM Executive, you will support the planning, execution, and optimisation of email marketing campaigns across the customer lifecycle.

Key responsibilities include:

• Briefing, building, deploying, and reporting on email campaigns
• Supporting the development of the CRM and email marketing plan
• Collaborating with internal stakeholders to align campaigns with trading and marketing activity
• Delivering test-and-learn initiatives to improve engagement and revenue
• Building target audiences and identifying segmentation opportunities
• Ensuring email best practice across templates, devices, and customer journeys
• Evaluating campaign performance and using insight to optimise future activity
• Producing weekly and monthly CRM reports
• Supporting CRM development projects and automation initiatives
• Monitoring competitor activity and identifying new opportunities to enhance performance

Your Skills & Experience

• Strong experience delivering email marketing campaigns within a retail or consumer-focused environment
• Experience building emails and customer journeys within an ESP
• Knowledge of CRM best practices, segmentation, and customer lifecycle marketing
• Ability to analyse campaign performance and translate insights into actionable recommendations
• Strong Excel and reporting skills
• Familiarity with Google Analytics or similar web analytics platforms
• Commercially minded with an understanding of both brand and performance marketing
• Excellent communication, organisation, and stakeholder management abilities
• Experience with Ometria would be advantageous

What They Offer

• Opportunity to work alongside an experienced CRM leadership team
• Exposure to large-scale customer marketing programmes and CRM development projects
• Strong progression opportunities as the CRM function continues to grow
• Competitive benefits package including holiday allowance, pension, staff discount, and additional lifestyle benefits

How to Apply

If you're a CRM Executive with experience in email marketing, customer engagement, and campaign optimisation, apply today to find out more about this exciting opportunity.