CRM Executive
CRM Executive
London - hybrid, 3 days per week)
Up to £35,000
This is an excellent opportunity for a CRM Executive to join a well-established omnichannel retailer investing heavily in digital growth and customer engagement. Working within a growing CRM team, you will play a key role in delivering email marketing campaigns, driving customer retention, and helping shape CRM strategy through data-led insights and testing initiatives.
The Company
They are a recognised retail brand with a strong presence across stores and ecommerce channels. The business is continuing to invest in digital transformation, customer experience, and CRM capabilities to support long-term growth. You'll join a collaborative marketing function where CRM is a key strategic channel, working alongside experienced CRM professionals in a supportive environment. Their culture encourages innovation, creativity, and continuous improvement.
The Role
As a CRM Executive, you will support the planning, execution, and optimisation of email marketing campaigns across the customer lifecycle.
Key responsibilities include:
- Briefing, building, deploying, and reporting on email campaigns
- Supporting the development of the CRM and email marketing plan
- Collaborating with internal stakeholders to align campaigns with trading and marketing activity
- Delivering test-and-learn initiatives to improve engagement and revenue
- Building target audiences and identifying segmentation opportunities
- Ensuring email best practice across templates, devices, and customer journeys
- Evaluating campaign performance and using insight to optimise future activity
- Producing weekly and monthly CRM reports
- Supporting CRM development projects and automation initiatives
- Monitoring competitor activity and identifying new opportunities to enhance performance
Your Skills & Experience
- Strong experience delivering email marketing campaigns within a retail or consumer-focused environment
- Experience building emails and customer journeys within an ESP
- Knowledge of CRM best practices, segmentation, and customer lifecycle marketing
- Ability to analyse campaign performance and translate insights into actionable recommendations
- Strong Excel and reporting skills
- Familiarity with Google Analytics or similar web analytics platforms
- Commercially minded with an understanding of both brand and performance marketing
- Excellent communication, organisation, and stakeholder management abilities
- Experience with Ometria would be advantageous
What They Offer
- Opportunity to work alongside an experienced CRM leadership team
- Exposure to large-scale customer marketing programmes and CRM development projects
- Strong progression opportunities as the CRM function continues to grow
- Competitive benefits package including holiday allowance, pension, staff discount, and additional lifestyle benefits
How to Apply
If you're a CRM Executive with experience in email marketing, customer engagement, and campaign optimisation, apply today to find out more about this exciting opportunity.