CRM Lead

CRM Lead / CRM Manager Location: Sheffield (Hybrid, 3 days per week onsite) Salary: Up to £75,000 (DOE)

The Company An innovative consumer-facing business is seeking a CRM Lead / CRM Manager to join their high-growth team. Backed by a strong digital-first approach and a mission to elevate the customer journey, this role offers the opportunity to own and execute CRM strategy across both B2B and B2C functions.

The Role As CRM Lead, you will take end-to-end ownership of campaign strategy and execution, using data-led insights to drive engagement, retention, and customer value. Reporting into the Head of Growth, this role blends hands-on CRM execution with strategic development and stakeholder collaboration.

Key Responsibilities

Strategy & Ownership

• Own the end-to-end CRM strategy for B2B and B2C audiences

• Develop lifecycle marketing campaigns to improve engagement and loyalty

• Test new ideas to gamify customer experience and drive retention

Campaign Execution

• Execute automated and campaigns across multiple channels (email, push, in-app)

• Use CRM tools (e.g., Braze preferred, but not essential) to build, launch, and analyse campaigns

• Create and manage customer journeys, trigger flows, and personalisation logic

Analytics & Optimisation

• Monitor and report on CRM performance, campaign impact, and customer segmentation

• Apply A/B testing and continuous improvement to campaign performance

• Use HTML or Java (basic knowledge required) to support technical aspects of builds

Stakeholder Management

• Work cross-functionally with product, marketing, and tech to align CRM with business goals

• Liaise with internal teams to gather insights and inform campaign direction

Team Environment

• Fast-paced and performance-driven, requiring adaptability and entrepreneurial thinking

• Culture of accountability and cross-functional collaboration

Skills & Experience

Essential:

• 3+ years in a CRM or lifecycle marketing role

• Proven track record building and executing CRM campaigns

• Strong data-savvy mindset with performance-oriented thinking

• Exposure to HTML or Java coding for CRM execution

• Experience working across B2B and B2C customer bases

• Comfortable working at pace in a dynamic environment

Desirable:

• Experience using Braze or similar CRM automation tools

• Background in digital consumer products, growth, or SaaS

• Experience mentoring or managing others in a CRM setting

Benefits

• Up to £75,000 salary (flexible depending on experience)

• Hybrid working: 2 days per week onsite in Sheffield

• Ownership of a key marketing function with strategic impact

• Collaborative, high-growth culture

Interview Process

• 3-stage process

• Designed to move quickly for the right person

How to Apply Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.

Keywords CRM, Lifecycle Marketing, Customer Engagement, Braze, Email Marketing, Campaigns, Retention, Strategy, Automation, B2B, B2C, HTML, Java, Sheffield, CRM Lead, CRM Manager