CRM Manager

CRM Manager

£50,000 - £55,000

Hybrid - Lancashire (2-3 days per week)

This is a high impact CRM Manager role within a growing organisation investing heavily in data driven customer engagement. You will play a central part in shaping lifecycle marketing strategy, optimising customer journeys, and delivering measurable outcomes across a multi channel environment.

The Company

They are a fast scaling, customer focused organisation with a strong emphasis on innovation and continuous improvement. With a growing footprint and increasing investment in digital transformation, they are building out a best in class CRM function to support long term growth. Collaboration, accuracy and customer care sit at the heart of their culture, with a clear focus on making data informed decisions.

The Role

You will lead the delivery and optimisation of CRM and lifecycle marketing initiatives, focusing on improving engagement, retention, and commercial performance.

* Design and execute personalised multi channel campaigns across email, SMS, direct mail, and digital channels

* Develop segmentation and targeting strategies using customer behaviour and lifecycle data

* Own campaign performance, using A B testing and analytics to drive continuous improvement

* Identify new customer journey opportunities and make strategic recommendations

* Champion CRM best practice across internal stakeholders and wider business teams

* Support onboarding of new business units and align CRM activity to operational capacity

* Manage and develop a small team, ensuring high quality delivery and professional growth

* Work closely with senior leadership to implement CRM strategy and roadmap

Your Skills and Experience

* Strong commercial experience in CRM or lifecycle marketing within customer centric sectors such as retail, healthcare or direct to consumer

* Expertise in email marketing with exposure to additional channels including SMS, direct mail, and digital

* Deep understanding of segmentation, targeting, and customer journey mapping

* Hands on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Blaze or similar

* Data driven mindset with experience in testing, analysis, and performance reporting

* Proven ability to lead, mentor, and develop team members

* Strong attention to detail and a genuine passion for customer experience

What They Offer

* Competitive salary based on experience and impact

* Access to health and wellbeing support and financial flexibility initiatives

* A comprehensive benefits and rewards platform

* Regular team events and a collaborative working environment

* Clear progression opportunities within a growing CRM and data function

How to Apply

If you are interested in this CRM Manager role, apply now with your CV to learn more.