CRM Manager

This is an exciting opportunity for a CRM Manager to join a fast-paced digital entertainment business and take ownership of customer engagement. Needs to have gaming or gambling backround. You will play a key role in shaping CRM strategy, delivering data-driven campaigns, and enhancing the customer experience through targeted, personalised communications.The Company They are a well-established digital business operating within the online gaming and sports betting sector. With a strong customer focus and ambitious growth plans, they invest heavily in technology, data, and customer engagement. The business offers a collaborative environment where CRM is recognised as a key driver of commercial success. You will have the opportunity to influence strategy and make a measurable impact on customer retention and revenue.The Role

• Develop customer segmentation strategies using behavioural and transactional data.
• Plan, execute, and optimise CRM campaigns across email, SMS, push notifications, and in-app channels.
• Monitor campaign performance, analyse key metrics, and provide actionable recommendations.
• Design and implement automated customer journeys and personalised communications.
• Manage promotions and campaign delivery from setup through to quality assurance.
• Conduct A/B testing to improve engagement, retention, and conversion rates.
• Work closely with acquisition, compliance, product, and analytics teams to deliver aligned campaigns.
• Identify opportunities to increase customer value through targeted retention activity.

Your Skills & Experience

• Strong commercial CRM experience within the gaming, gambling, sports betting, casino, or related online betting sector.
• Proven experience delivering customer retention and engagement campaigns.
• Ability to analyse customer data and translate insights into effective CRM initiatives.
• Experience working with CRM platforms and marketing automation tools.
• Strong understanding of customer segmentation, lifecycle marketing, and campaign optimisation.
• Experience managing multiple campaigns in a fast-paced environment.
• Excellent stakeholder management and communication skills.
• Passion for sport and awareness of major sporting events and customer behaviours.

What They Offer

• Clear opportunities for career progression in a growing organisation.
• Collaborative and supportive working environment.

How to Apply If you have strong CRM experience within gaming, gambling, or sports betting and want to make a significant impact in a growing business, apply now to learn more.